Marketiing - Bloomingdales Department Store

Retail Establishment Assignment

Bloomingdales Department Store

Bloomingdales is an upscale American department store that is owned by Macys Inc. They target high end customers who are shopping for top brands while providing great customer service and organization that allows customers for a unique experience. The popular department store provides its customers with several options of customer service. Consumers have sales associates for when they would like assistance or to purchase their items, also provided are personal shoppers whom assist and select clothing for consumers that might not have enough time to shop for themselves or simply rather have a stylist in a sense to pick out their clothing. To complete the shopping experience at Bloomingdales there is provided a restaurant called "Forty Carrots" that offers a range of meals and desserts (mostly known for their frozen yogurt) although these restaurant are not available within every Bloomingdales location.

Sales Approach: optimal service

Customers are to be greeted by sales associates as they walk in the store and each department; they are to provide them with friendly and attentive service. Communication with the customers is vital therefore employees are to have an outgoing personality to allow better and flowing communication. It is important to develop clientele which includes phone contact. By doing this they form a close relationship with the customer and can personally inform them when sales begin or when new products arrive. Understanding the merchandise within each department is important, including its features, advantages and benefits to better assist and advise the customer. To better provide customers with a unique and optimal experience each sales associate is to maintain their selling area to encourage and show an appealing environment for customers to shop in. One-on-one communication is key although provided are self scanners for those customers who know what they want and what to shop for and just require a price check, this can done using the self scanner or by a sales associate.

Store Promotional Tools:

Discounts

Coupons & Promo codes:

The promotional tools that exist in Bloomingdales range from discounts and displays to store events. With every promotional tool used it is presented with the customer in mind. One of the very popular promotional tools that are used by the company is their emphasis on discounts and it is presented in wide range. Approximately every two months or less shoppers are sent a coupon in the mail, they send each shopper two coupons, one for their family and the other for a friend (which can also be self used). Promo codes are also given for whoever would like to use the coupon online.

Birthday Coupons & Holiday Discounts:

On the side of annual coupons they also send birthday coupons to encourage customers to stop by the store and purchase an item during the month of their birthday. Annual holiday discounts are also given, mostly within December and January. Annual holiday discounts are given instead of coupons, for every $100 a customer spends they receive a $15 Bloomingdales gift card this encourage the customers to keep shopping.

Pre-Sale:

A very unique discount privilege that Bloomingdales offers its customers unlike all other department stores is the ability to Pre-Sale an item. Using the Pre-Sale method customers are able to receive a discount on their item without it being the day the store actually launches its sale. If the store decides to launch its sale a week after the date a customer wants to purchase an item a sales associate can run the purchase with the future sale discount that will occur the following week, giving them the sale price although in return the customer is not allowed to take the item with them home until