Market Case

Ques 1. Select any product/brand. Evaluate its packaging. Specifically review its packaging design in terms of legal statement, marketing communication, and other information considered relevant for the product. State in which PLC stage the product is and how does packaging help in influencing its life cycle position.

We are considering Lehar Evervess Club soda to evaluate its packaging. This product comes in a 600 ml plastic bottle . It is mixed with alcoholic beverages like whisky,brandy or to make cocktails and make them socially more acceptable as it accelerates both the inebriation and recovery phases of alcohol consumption.

Legal Statement:

Non-standard size under the Legal Metrology (Packaged Commodities) Rules ,2011 .

This shows that this packaged soda comes in a bottle that follows Legal Metrology (Packaged Commodities) Rules ,2011 in India with effect from 1st March 2011.

Marketing Communication:

Color:

Lehar soda uses yellow color for packaging . Yellow is cheerful, optimistic and uplifting to the spirits. It inspires original ideas and creativity. Stimulating to mental abilities, it aids in decision making.

In packaging colors yellow suggests either something original and innovative or a cheap, fun product. With its positive and happy energy aims to lift people's spirits.

Name of the product is in red (means energy, action, passion, excitement and strength) ,Green (means balance and harmony of the mind, the body and the emotions) ,Black(means power, authority and control).All these colors send submilimal message about product as it creates energy,passion ,excitement , promotes originality ,creativity.

Suggested Recipe:

It has a recipe for Evervess Bubbly Tipples written on the wrapper which sends the consumer a message of a light ,enegetic drinks.

Contact no:

There are contact no and email id given on the wrapper for customer service to show that the company cares for the consumers and is willing to accept any kind of feedback and complains.

Other Information:

This package contains registered trade mark of PEPSICO .The ingredients used are written on the label. Also the batch no. ,manufacturing date ,the amount of soda contained in the package is written.This product has an expiry date of 3 months.The product is a mix of water with pressurised carbon di oxide.The package is a sealed bottle which helps it keeping its pressured water intact.

PRODUCT LIFE CYCLE

Ques.2. Develop a warranty for a product. What elements are covered under warranty decisions? Select any warranty plan of a branded product and suggest how the warranty meets or fails to meet market expectation.

WARRANTY: In business and legal transactions, a warranty is an assurance by one party to the other party that specific facts or conditions are true or will happen; the other party is permitted to rely on that assurance and seek some type of remedy if it is not true or followed.

Considering that ABC company manufactures mobile phones. So their product warranty will be as follows :

Mobile phone

warrants to the original purchaser ("you") that ABC's products are free from defects in material and workmanship under normal use and service for the period commencing upon the date of purchase and continuing for the warranty period specified ("Warranty Period" i.e. 1year)

Accessories

warrants to the original purchaser ("you") that ABC's products are free from defects in material and workmanship under normal use and service for the period commencing upon the date of purchase and continuing for the warranty period specified ("Warranty Period" i.e. 1year

This warranty applies only to ABC products purchased through ABC's authorised dealers in India.

What is NOT covered by warranty

This warranty is invalidated if the defect is caused (howsoever) by wear and tear, accident, misuse, abuse, neglect, rough handling or abuse. It is invalidated if unauthorised persons carry out any alterations or repairs. Also, this warranty is not valid in the following cases:

If the warranty card has been altered, defaced or erased in any manner whatsoever

Buyer does not provide the original proof of purchase which must include the following information: name and address of seller, date and place of purchase, product model and serial/IMEI number

Product purchased from non-authorised dealers or from overseas (unless applicable international warranty applies)

Cosmetic damage (dent, crack, scratch & etc.)

Spillage of food/liquids

Operating with incorrect or irregular voltage supply

Corrosion, rusting or stains

Improper testing, operation, demonstration, maintenance, installation, adjustment or any alteration or modification of any kind

If any part or parts of the unit are replaced with a part or parts not supplied or approved by the manufacturer

Repair or attempted repair by any party other than ABC authorised technician

Where the product serial has been removed or made illegible or has been tampered with

Where any accessories or software not approved by ABC causes problems or damage

Use of faulty or leaking batteries or batteries not manufactured by ABC

Disasters such as floods, fires, winds, earthquakes or lightning

Damage due to foreign material

Damage due to exposure to moisture, dampness or extreme thermal environment conditions

Please ensure that data in your product has been fully "backed-up" before it is handed to ABC for repair. Although ABC will take reasonable efforts to return your product with all your software programmes, data or information stored on any media intact, however ABC shall not liable if during the repair of the product the contents in