Mark Twain

They delivered the idea to others by persuading individuals that were friends and family of Mr. Valentine and Mr. Winthrop to look at each one of them from a different prospective. This presentation allowed them to promote Mr. Winthrop as a criminal by planting stolen money and drugs on him at his place of employment. They promoted this to his fiancé by paying someone to make her believe he was a drug dealer. On the other hand they promoted Mr. Valentine as a Wall Street business man and the head of there company. They were successful in doing this by cleaning him up and giving him the finer things in life. They allowed him to promote himself as this businessman by providing him with money, a limo, and a nice home. By giving each one the other individual's environment and putting them into a new market they were able to promote the theory and idea of these two men lives as the other ones so the experiment could take place and competition could begin. This would allow them to see whose was the correct of the two.

The price or value that the brothers put on their product which happens to be these two men's lives was a wager of a dollar. The brothers had so much money that it didn't really matter to them and in their eyes the men lives were not a very important value. They delivered and distributed the new roles of Mr. Winthrop and Mr. Valentine in the community; they also displayed it at the place of employment; and put in front of their families.