M Inc - Business Plan

BUSINESS PLAN

1.) Executive Summary

The M', Inc is a new business providing the full service distribution of scent products, especially in Perfume and Aftershave with the average and high-quality trends served mainly to the ladies and elegant consumers throughout EU as well as NAFTA areas.

NGUYEN VU DAN HUYEN is currently a founder and an owner of M', Inc..., who always desires to build one of the most modern and professional distribution systems to different kinds of quality. With 10 years experiences in distribution and marketing strategy working in so many large companies such as Unilever, P&G..., she hopes to create breakthroughs in this Scent Industry. At the moment, in order to guarantee the success and sustainable development we are looking for a great equity capital on our investment in the first quarter, and are seeking for amount of loans from a bank to balance our financial ratios through quarters.

As a distributor, the M', Inc is going to provide total four product lines in two areas EU and NAFTA, which belong to High-end and Middle Range segments. However, the Perfume in NAFTA (High-quality) and the Aftershave in EU (High-quality) will be our two main orientations. Therefore, our marketing strategy will focus more on the advertising and quality control budget. Our determination in these is to become a price leader, which could bring to us the as much profit as possible. With the two others, The M', Inc will concern seriously on price in order to create the most competitive prices in our market group as well as satisfy our customers. Besides, our sales program will be concentrate on building an appropriate salary and commission policy in order to save cost and organizing an effective sales team. We also make efforts to make relationships with numerous manufacturers, so that our firm can easily be active and flexible with different orders and the specific features of our products.

Like almost the new firms, we will be very careful with our financial aspect in the first period of business. We decide to have approximately $3.000.000 capital for in the first quarter with about 60% from the equity (shares) and 40% from the loans (bond and short-term loan). We intend to maintain this ratio quarter after quarters in order to make our business become stable and keep our investors more reliable on our decisions.

Sales projections of The M', Inc are estimated to begin at around $2.000.000 and might be reach at approximately $5.000.000 in the end of our business. The sales will change regularly due to the seasonality but the trend is predicted to be upward. The net profit after tax is projected at about $500.000 in quarter 1, year 1 and increase to nearly $1.300.000 by the end of year 2.

The M', Inc is managed by the great management team which consists of four people (CEO, CFO, CMO and CPO) who have had many years experiences, great expertise and strong skills in distribution area. Our staffs are also very enthusiastic, ambitious and creative, who can help The M', Inc easily reach its objectives as well as grow sustainably.

1.1.) Vision

To become one of the strongest distribution companies in our market group with the stable profit after tax upper the half of all firms every quarter and create high value to the stockholders through the returns at approximately 15% per year.

1.2.) Objectives

In order to do the vision in this competitive industry, we are pursuing main objectives as following:

- To open and operate successfully the Perfume and Aftershave distribution system in NAFTA and EU as well by achieving the $2,000,000 sales in the first quarter of first year and produce a profit after tax of at least $1,000,000 in the last quarter

- To have the high stock prices, the high NPV in top three firms of each quarter and pay dividend regularly at the time we start to have a stable profit.

- To maintain a sustainable human resource with the experienced management team and the high quality sales representatives (at least 16 sales reps in the end of quarter 8)

1.3.) Mission

The M', Inc intends to bring joy, happiness and fresh energy to different customers through the unique but familiar scents coming from natural ingredients, which are beneficial to their health and improve their moods in lives at the reasonable prices.

We plan to develop strong relationships with key customers and keep researching another customer understanding in order to serve them with all the best. We also keep seeking out, working with a variety of professional manufacturers to deliver the most innovative, and exciting products to our customers.

1.4.) Keys to success

- Particularly quality and unique products which contain natural, safe and environment - friendly ingredients

- Updated customer understanding by regular feedback in every quarter in order to become "a good friend" of them.

- Having suitable financial ratios for many development opportunities and the security for investors as well as creditors.

- Competitive salary and commission policy for sales team

- The combined experience and solid knowledge fundamental in many fields of the management team

- Keep loyalty and the strong faith of stockholders, which will encourage us to expand our business.

2.) Company Summary

2.1.) Company Ownership

The M', Inc is a new Scent Incorporation business located in Ho Chi Minh City, and will be established based on details of the following plan.

M'. Inc is going to start business officially in August, 2012 and is founded by Miss Nguyen Vu Dan Huyen, who has a great passion and more than 10 years experiences in distribution business. M' is currently traded as an Incorporation company with more than 400000 shares issued in the first time.

Selecting this kind of business, we expect to provide investors as well as executives personal protection and many opportunities to develop our growth in the future.

2.2.) Company Location

M'.Inc is now located at:

University of Economics Ho Chi Minh city

59C, Nguyễn Đình Chiểu Street, District 3, Ho Chi Minh City

For further information,