Linkedin and Microsoft Deal Summary
Essay by Hakim Zerhouni • February 11, 2017 • Case Study • 1,046 Words (5 Pages) • 1,747 Views
Linkedin value proposi8on
Linkedin’s mission is to connect the world’s professionals to make them more produc9ve and successful
They offer various solu8ons to enable people to do 3 things :
Stay connected and informed
The core social network Mobile apps Content : Pulse, Influencers,, Slideshare, API
Advance their career
Jobs Company Pages University Pages Learning (lynda)
Work smarter
Linkedin recruiter Linkedin sales professionals Linkedin Premium for
professionals Freelance
Brief history
2003 S Launch of Linkedin
2004 S Adress book uploads, accelera8on of growth
2005 S Introduc8on of jobs and subscrip8ons
2006 S launch of public profiles + core features (people you may know)
2009 S Arrivée de Jeff Weiner
2011 S Linkedin becomes a publicly traded company
2012 S complete redesign of the website + acquisi8on of Slideshare
2013 S introduc8on of Pulse 2015 S acquisi8on of Lynda
Business Model
Linkedin has a diversified business model with 3 major line of business :
Talent Solu9ons
Hiring :
LinkedIn Corporate Solu8ons (Referral, career pages...)
Linkedin Job Pos8ngs
Recruiter Lite
Job Seeker
Learning & Development : Lynda.com
Marke9ng Solu9ons
Sponsored Updates / Linkedin Ads Elevate (sponsored content) Sponsored Inmails
Premium Subscrip9ons
Individual Subscrip8ons Sales Solu8ons Profinder (freelancing)
Compe88ve landscape
Linkedin has a lot of compe8tors globally and locally in every line of business
Networking Direct compe9tors
Other social Networks or tools with professional use
Recrui9ng Classic job boards
Innova9ve job sites
Recrui9ng firms
Learning & publishing
Sales Solu9ons
Key numbers
Membership
200+ countries 433M+ members (+20% yoy) 105M+ MAU (+10% yoy) 50k+ university pages 7M+ ac8ve job lis8ngs
Engagement
60% traffic from mobile (+50% yoy) 45B quarterly page views (+34% yoy) 7M+ ac8ve job lis8ng (+100% yoy)
Key numbers
Linkedin has 400 M members but only 100M are monthly ac8ve, placing it behind the other major social networks.
Key financials
120 243 522 78.5 81.6 84.4 S3 20 26 S2.8 8.1 4.9 S4 15 12 — 0.17 0.11
972 1,529 87.1 86.7 57 48 5.8 3.1
22 27 0.19 0.23
2,219 86.8
36 1.6
2,991 86.0
3,214 86.1
2009P12 2010P12 2011P12 2012P12 2013P12 2014P12 2015P12 TTM
Revenue USD Mil Gross Margin % Opera9ng Income USD Mil Opera9ng Margin % Net Income USD Mil Earnings Per Share USD
S151 S200
S5.0 S6.2
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