Life on the Go

Technology

A new terminal mask (template or standard screen) for the Call Centre needs to be developed by the Information Systems Department (ISD). This mask must contain all questions that need to be answered by the customer. To ensure service quality, ISD would have to create a flexible IT system, which would enable the Call Centre staff to quickly switch from one screen to another, according to customer's demand. The competitor benchmark for 'time to switch' screens is less than 3 seconds. Furthermore, high IT reliability is vital, because breakdowns in the past have stopped all activities of the Call Centre, (since they depend on online access to the mainframe) and customers could not be served during that time. Mr. Small wonders if an ISD/Call Centre staff taskforce should be setup to explore the main historical problems for poor reliability, define development areas and try to find the best possible solution.

Organisation

Experience in the past has shown that the first few months after a product launch to be critical. Therefore, a new role of a 'first alert support person' needs to be established. The 'first alert' person will help improve service by patrolling the Call Centre and helping the staff during busy times, in cases of difficult customer questions or with technical problems. Furthermore, they would have a coaching role for new employees and also support staff training. The Human Resource Department (HRD) will need to develop the job description, provide a career plan for that role, manage the necessary recruiting and training process and determine how this new position fits into the organisation.