Kingsford Case

This Business was founded by Henry Ford in 1920s. That establishment was made when Ford made the new procces by turnning wood scraps into charcoal briquittes that is burned longer and hotter than any other type of wood. The founder, Henry Ford, got help in buiding his first briquitte plant and commertialized the business with his relative, E.G. Kingsford, who was a lumberman. Later, the plant was bought by an investment group and then purchased by Clorox in 1973. The company performed strongly in that period, it was attractive to many investors. Moreover, this company had the best charcoal product in and outside the region. In 2000, this company yeilds approximately 9 percent of Clorox's revenues and the largest proportion of it's Net Income.

Product Manufacturing:-

Kingsford Chrcoal is made up from the following:-

1. Wood

2. Minerals

3. Limestone

4. Starch

5. Borax

6. Soduim Nitrate, and

7. Sawdust

The manufacturing process is done in a two-part procedure. The first process is the tranforming of wood into wood char in an equipment that heats the wood in an oxygene-controlled atmosphere. The second process is combinning the wood char with other ingredients to convert the combination to pillow shaped briquettes. By expanding the business, Kingsford had five plants in the US with separate housed parts of the operation.

* Type of Products:-

Kingsford offers two types of products with different features for each, the Regular Charcoal and the Instant Charcoal. The Regular Charcoal, Blue Bag, is packaged in blue bags and it's a normal ignition charcoal and mainly used by households. This Charcoal is offerred in three packages: 10-pound, 20-pound and 48-pound package (two 24-pound bags). The Instant Charcoal, Red Bag, is produced with lighter fluid and sold as Kingsford Match Light. The Red Bag is offered in the market in 8-pound, 15-pound and 30-pound ( two 15-pound bags). Usually, the largest sizes, 48 & 30, are highly demanded by club stores, while the rest are offerred in supermarkets.