Juice Market Shweppes

In society consumers are now viewing soft drinks, which is Schweppes main product as unhealthy therefore are looking for healthier alternatives.

This could provide an opportunity for Schweppes to improve their image of being a beverage company that is healthy by introducing a Juice beverage that targets the segment of the population that are health conscious.

According to the Australian Beverages Org under the Beverage Market Reports, The fruit juice market in Australia although well established, continues to exhibit enormous potential for expansion - especially given the potential of juice in the development of value added niche product lines and a more natural approach to the processes involved and ingredients.

The "fresh" or "chilled" juice market segment is an important and growing one, especially for Australia's orchardists given that the bulk of processed juice is imported

Also taken from the article "juice toasts a bright future", IBIS World, a market research and reports analysis company, forecasts that the fruit juice industry will grow at an average rate of 4.5% per annum over the next five years to reach $1.2 billion in 2012-13.

It is anticipated that the industry will remain in a mature phase of its life cycle. Therefore it can be seen that the market possibility of expanding into the juice market would be a good opportunity for Schweppes.