John Keells Holdings Plc - Business Environment

Acknowledgment

I would like to thank,

Specially to our lecturer Mr. Anton Johnson

For giving us knowledge and help to complete this assignment,

To all other lecturers who are teaching us at ICBT campus, Nugegoda,

Librarian of the ICBT Nugegoda for give his time,

To my parents,

To my brother and sister,

To my friends,

For helping and giving hand.

Executive summery

This report analyses the business environment of three selected public listed business organizations in Sri Lanka. They are John Keells Holdings PLC, Union Bank Colombo PLC and Chilaw Finance PLC. John Keells Holdings PLC which is the largest listed conglomerate in Sri Lanka operates their businesses in the fields of Consumer foods and retail, financial services, leisure, property, transportation, plantation and Information technology. The Union Bank Colombo PLC have the Banks Finance & Insurance sectors in Sri Lanka. The Chilaw Finance PLC have the Finance industry.

This analysis continues with John Keells Holdings and gives a knowledge about how John Keells Holdings operates the responsibilities of their organizations and the strategies employed by the selected organization John Keells Holdings.

And continuously how the John Keells Holdings were act in the three economic system. How the John Keells Holdings impact in the Monetary Policy and Fiscal Policy and also how JKH impact in the Competition Policy.

Then identify the market structure, as well as market forces which were called as Demand forces and Supply forces. Then how the PESTLE factors in the John Keells Holdings.

Then at lastly discuss about the international trade impact to the John Keells holdings, how the global factors impact to Sri Lankan Business Organization. And finally describing the European Union and evaluates the benefits of European Union to UK business organization.

Contents

Acknowledgment        i

Executive summery        ii

Table of Figures        v

1.0        Introduction        1

2.0                2

2.1        Identifying the selected Public Limited companies        2

        John Keells holdings        2

        Union Bank Colombo PLC        2

        Chilaw Finance PLC        3

2.2        Categorizing these companies        4

2.2.1        John Keells Holdings PLC        4

2.2.2        UNION BANK COLOMBO PLC        5

2.2.3        CHILAW FINANCE PLC        7

3.0        Stakeholders in John Keells Holdings PLC.        8

3.1        Stakeholder Mapping        11

4.0        Responsibilities of the organization        14

Task 2        18

5.0        Three economic systems and how they allocate scarce resources effectively        18

6.0        Monetary and fiscal policy, and the impact of such policies on John Keells Holdings and its activities        20

6.1        Monetary Policy        20

6.2        Fiscal Policy        20

7.0        Evaluate the impact of the of competition policy on activities of the business organization.        22

8.0        Identifying the different market structure        23

8.1        What is Market Structure        23

8.1.1        Perfect Competition        23

Long run of perfect competition        24

8.1.2        Monopolistic Competition market        24

8.1.3        Oligopoly market        25

8.1.4        Monopoly Market        25

8.2        Monopolistic competition Graphs        26

8.2.1        Short run curve        26

8.2.2        Long run curve        26

9.0        How market forces shape the business activities.        27

9.1        Demand        27

9.2        Supply        28

Increase supply        29

Decreasing supply        29

9.3        How market forces (demand and supply forces) shape the business activities of John Keells Holdings.        30

10.0        PESTLE Analysis        31