Jetblue Airlines Case

Case (1); JetBlue airlines

1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue's practices?

Needs are the essential human requirements; (food, air, water, shelter, clothing, etc.) to survive and also have strong needs for creation (through sexual intercourse), and education. Based on the case study some examples of needs use by the JetBlue is good foods and beverage - "open bar for snacks. They are constantly walking around offering it. I never fell thirsty. I never feel hungry." (A customer opinion about is needs satisfaction)

Wants is not essential things for human for living and without it human can survive. And based on the case, the company uses some customer's wants represented in comfort such as the implementation of "seats with three more inches of legroom than the average airline seat", plus entertainments throughout the flight which reflected in "Every seat has its own LCD entertainment system. Besides, customers can watch any of 36 channels on Direct TV or listen to more than 100 channels on Sirius XM radio, free of charge". In addition, JetBlue offers services such as, free WIFI in the terminals plus free e-mails and instant message sending & receiving during the flight.

Demand is the willingness and ability to acquire a certain products. JetBlue provides its customers a low cost flight relative to all services and products which make the flight more enjoyable. People can satisfy their demands by paying cheap and receive what they want to satisfy their demands because they can purchase it. Using a good example is that the company is always offering something to eat or drink during the flight and people already pay for it in the ticket and their consequently their demands are being satisfied.

For a better understanding of the different between these three concepts is having in mind that everyone need something, but they may want different things to fulfill the same needs. However, wants are just feelings; you must have capital (money) to turn those wants into demands.

2. Describe in detail all the facets of JetBlue's product. What is being exchanged in a JetBlue transaction?

In some perspectives, JetBlue's service is considered innovative as some of their products are new and unique. They exchanges new experience in their flights and the relationship with their customer's. They tailor their products to suit customer's wants and hence demands, which means that their products exceptionally implemented to make customers happy and also to differentiate them from competitors which described in the new seats, foods and beverages that are being served in full time basis to their customers. Add to this, there concerns of customers' satisfaction by acquiring