Ironweed Case

I. What is the general audience of the magazine?

II. The general audience would be of all ages from children to the elderly.

III.

1. First, list the source--i.e., the FULL title of the magazine from which it was taken, including any subtitles: People

2. What's the date of publication on your magazine? December 5, 2011

3. To what demographic do you, at least initially, believe this magazine is MAINLY "pitched"?

* Age? 2-85

* Gender? Female and Male

* Special Interest? Food

* Race/Ethnic group? All races and ethnic groups

* Income-level? Mainly lower to middle income /but could also be upper income.

* Political leaning? n/a

* Sexual orientation and/or marital status? Married/unmarried couples/ with or without children/singles

* Other characteristics?

II. Now, look closely at the ad, keeping that general audience in mind--and be willing, as you look closer, to alter your initial understanding of the target audience.

What is the item being advertised, and what role does it play in American culture (or the[sub] culture to which your magazine is addressed)?

The Campbell soup advertisement, which Campbell's has been in America for decades. It has been a staple in many American households from the very young to very old.

What is the general ambiance of the advertisement? What mood does it create? How does it do this?

The picture portrays a simple but colorful advertisement showing a very large bowl of soup with a middle aged man holding and enjoying a bowl of soup. He is ready to place a big spoonful of soup in his mouth with a satisfying happy smile. It makes you want to have a warm, delicious bowl of soup.

What is the relationship that exists between pictorial elements and written material (the "copy"), and what does this relationship tell us?

There is more graphics than writing in this advertisement. The pictures shown are two and very large, colorful and catches your attention immediately. This ad tells us that because the pictures say it all, there is not much need for written material.

What is the spatiality in the advertisement? Is there a lot of "white space" or is the advertisement full of graphic and written elements (that is, "busy")? The advertisement has two very large pictures. The top half the page is the gentlemen eating a bowl of soup, and the whole bottom half a very large bowl of Campbell's soup with a can of soup next to it. Very little written material except for in the center of the page, "EITHER YOU LOVE IT OR YOU HAVEN'T TRIED IT YET", and under the large bowl of soup on the bottom half, "IT'S AMAZING WHAT SOUP CAN DO", which would be (90% graphics and 10%) written material.

What signs and symbols do we find? What role do the various signs and symbols play in the advertisement?

The sign and symbol would be the Campbell's' soup can and the soup bowl. They both play a big role in catching the attention of the viewer.

If there are figures (men, women, children, animals) in the advertisement, what are they like? What can be said about their facial expressions, poses, hairstyle, hair color, age, sex, ethnicity, education, occupation, relationships (of one to the other), and so on? What do these characteristics imply about the target audience?

A middle aged