Ipad Case

Module 1 group case: IPAD

1. With regard to the assertion that Apple is a marketing company rather than a technology company, assess the launch of the IPAD. Use both the information included in the case study and your own experience with Apple's marketing tactics to illustrate your discussion.

I believe that Apple is both a marketing company and a technology company. The reason I say that is because Apple does such a great job marketing its product that some customers don't even realize that it is a technology company because they always see these amazing advertisings. A couple months ago I bought my first Apple product the IPHONE and now with this MBA program I got the IPAD as well, after using both these products I don't think I will buy anything else that is not Apple. So they market very well and they deliver a great product that customers keep going back. They obviously are a technology company as well because they keep coming up with the best and newest innovations.

2. Which features of the IPAD create the most value for users? Which create the most value for Apple partners?

Feature of the IPAD that creates most value to the user is the size of the IPAD and its 140,000 apps. The size of the IPAD is perfect because it is smaller than a laptop and bigger than an iphone. Perfect for both the phone enthusiast and laptop fanatic. As for the huge selection of apps I really don't believe that people use even 10% of apps.

3. List the specific product and service elements within an IPAD?

The product element of the IPAD is the size, speaker and microphone, weight, touch technology, and screen.

The service elements are the apps, movies, music, and books. It is easy to use so it can be marketed to a big group of consumers.