Intangible Resources of M&s

Intangible resources of M&S

* License Patents copyrights Brand loyalty Reputation with customers Enterprise culture Employee loyalty (low turn-over &cost) Staff morale

* Support from investors More than 100 years experience Experts (research)

* Good relationship with designers Product quality Production cost-efficiency

* Staff skills Borrowing capacity Customer-perceived quality

* Supplier relationships

Licenses, patents and copyrights are the most valuable intangible assets within a company. Most customers they are loyal to some brands when they go shopping. Reputation is satisfaction with customers which we can extend to understanding of good service giving them satisfaction. Enterprise culture is important to a company and M&S have good employee loyalty and staff morale because they doing this parts very well. Experience does help people to deal with problem in the marketing and M&S have more than 125 years experience of this. M&S has good relationship with their suppliers which experts doing research of supermarket to know what do their customers' want and communicate the detail with suppliers to design the proper products.

tangible

* land

* membership cards

* warehouse

* Staff

* cash

* Customers

* equipment

* products (clothes, food)

* Face to face service

* Own brand (factory)

* Customer franchise

* Architecture (structure, style, routine in all dealings)

M&S have more than 300 stores in over 41 counties and over 600 stores located throughout the UK and 750,000 employees worldwide. Over 21 million people visit their stores every week. They have their own brands and factories and also cooperate with some famous brands such as: Autofraph, per una, potfolio, blue harbor. They offer stylish and great value products across womenswear, lingerie&beauty, menswear, kidswear, home, food. Head office is located in central London at Waterside House, close to Paddington Station and the Heathrow Express.