Innovator Dna

Innovator’s DNA

From the article, we know that five discovery skills distinguish the most creative executives: associating, questioning, observing, experimenting and networking. Among these skills I find observing most crucial. According to the author, executives could find key ideas for innovation in observing others, especially potential customers. The author uses Scott Cook and Ratan Tata to illustrate his point. I totally agree with his idea. Last semester I enrolled for Organizational Behavior, in which we had a case study about Undercover Leaders. This television show features a leader working undercover in his or her company to find out how the organization really works. By observing the staff and interiors, the leader could find out the flaw in the company’s daily operation, which inspires him or her to innovate.

From the article, we know that five discovery skills distinguish the most creative executives: associating, questioning, observing, experimenting and networking. Among these skills I find observing most crucial. According to the author, executives could find key ideas for innovation in observing others, especially potential customers. The author uses Scott Cook and Ratan Tata to illustrate his point. I totally agree with his idea. Last semester I enrolled for Organizational Behavior, in which we had a case study about Undercover Leaders. This television show features a leader working undercover in his or her company to find out how the organization really works. By observing the staff and interiors, the leader could find out the flaw in the company’s daily operation, which inspires him or her to innovate.