Hypothesis Identification Article Analysis

Hypothesis Identification Article Analysis

A peer reviewed article collected on the subject of marketing research studies brought up an article reviewing a book written on the subject of mathematics and marketing called Mathematical Models and Methods in Marketing. This article stated the purpose of the book's usefulness by giving short description and techniques such as dynamic programming, gaming theory, inventory theory, Markov processes, econometric structural systems, and exponential forecasting methods. The author stated that the book portrayed an interest toward significant business activities such as advertising and other marketing promotional concepts. Once the details and foundation were established regarding the purpose of the book, the author developed a hypothesis. He stated a question in which after finishing this book, is the information learned while studying this book have substantial knowledge that the reader will find useful and if so will the reader have substantial knowledge on which he or she can use the techniques in every day business activates.

An interesting key concept to keep in mind is the date of the article and publication that relates to 1960's. In its time this is the latest and most exciting way to research and manage marketing and business techniques. The author is offering a tool to the world in which business owners can strategically manage business portfolios and marketing techniques through mathematics. The information described as new processes within business organization and marketing techniques are still used today and have proven themselves reliable.

The author summarizes the article about the book with a statement that the book is considerable contributions to who read and partake upon the information provided. The theories of mathematics used in marketing offers many useful tools for business associates to use in their everyday activities. The author of the peer review article invites readers to take on more than a sample of the knowledge given in the review article and intrigue curiosity and read the book of Mathematics, models and Methods, in Marketing, better to oneself professionally in the fields of marketing.

Reference:

Bass, F.M., et al. Mathematical Models and methods in marketing. Homewood, Illinois : Richard K. Irwin, Inc., 1961

Geisler M.A.(1962). Mathematical Models and Methods in Marketing. Management Science, 8(4), 528.Retrived from EBSCOhost.