Hudson Bay Management of Organization Case

1. Here are three strategies used by HBC prior to its sale to Zucker and NRDC:

- The Hudson’s bay Company used an e-business strategy called Business to consumer strategy, which is one of the various corporate level strategies. They created an online shopping system in order to make the company services accessible through the Internet. With the online shopping system, Hudson’s Bay’s customers could shop online instead of going to the store.

- The diversification strategy, which is one of the various corporate level strategies. Here Hudson’s Bay Company diversified their company by investing in new business as the style Depot, Designer Depot, etc. And also acquired retailers like K-mart Canada.

- The Hudson’s Bay Company also used the divestiture strategy, which is also a corporate level strategy, by vending their non-strategic assets and the Company’s last natural resources that were not valuable. This strategy helped them to refocus attention on core business area, advance the growth of the company and the current business operations.

2. Below are three strategies HBC adopted since the sale:

- The Hudson’s Bay Company used a turnaround strategy in order to re-attract customers by re-launching “The Room”, which was a plush VIP suite, with high-end designers such as Ungaro, Chanel and Armani.

- The Bay also used a strategic alliance to revitalize the company with better service by becoming the official clothing outfitter for the Canadian Olympic team. The Hudson’s Bay became the official sponsor for the 2010 Winter Olympics in Vancouver. This alliance helped the Bay to expand its market segment by selling Olympics brand merchandise.

- The Hudson’s bay Company also used a diversification and revitalization strategy by offering a higher-end assortment of fashionable brands, redesigning its products and also added a modern twist to Hudson’s Bay Company classics such as its sweaters, canoes, coats, etc.

* All the three strategies mentioned above are corporate level strategies.

3. – The Corporate strategy sets long-term direction for the entire enterprise, it is the global company strategy.

- The functional strategy guides activities within one specific area of operation. The functional strategy concentrates to specific functions of an organization and supports corporate and business strategy.