Hubspot Case Analysis

Hubspot Case Analysis:

Overview:

Inbound marketing- a marketing strategy founded by Hubspot founders, was developed based on the assumption that in order for customers to be interested in your product, using a "Pulling" strategy based on Web2.0 technology is much more effective than using traditional methods of marketing that pushes products and services to audience who may be unresponsive or uninterested in the product or services at that specific time. Hubspot software products allow its customers to market their products/services with the use of advanced tools like Search Engine Optimization(SEO), Social Media, Blogs, Podcasts and social networking websites like Twitter, Facebook etc.; thus, replacing traditional marketing strategies. Inbound marketing, a term coined by the Hubspot drifts away from traditional previously followed in principles in marketing. The main difference is that customers who need a service or product will conduct relevant information search and seek all sources of knowledge to find the best fit for their wants and needs. The search platform is the internet and businesses need to make an impact by strengthening their presence in the Web through effectively using, managing informative and interactive ways to attract customers. By contrast, outbound or traditional marketing neglects these new age tools and focuses mostly on television, print ads, an out-of-home advertising.

Inbound marketing uses: Blogs, Ebokks, white papers, Youtoube videos, SEO, Webinars, Feeds, RSS whereas Outbound marketing uses: Print Ads, TV Ads, Cold calling, Trade shows, Email.