History of Levis

History of Levi's

Levi Strauss, a 24-year-old German, immigrated to New York. Later on, after he met his brother who already has a dry goods business, he decided to move to San Francisco, 90 Sacramento street address, with a small supply of dry goods. While he is staying at the landmine, he met a miner who wanted to know what Mr. Strauss was selling. Strauss told him that he has a rough canvas, which can use for the tent and wagon covers. When Strauss told him what he has, the miner said that he should bring pants because all the miners can't find strong pants that durable enough for them to use. It is the facts that people who are working as a miner always torn their pants. After Strauss heard that he started thinking about establish his own business by find a denim blue jeans in May 20, 1873.

Branding

The name of this brand is Levi's, which came from the owner's name, Mr. Levi Strauss. These are the logos of Levi's. The first one is brand's logo, which show at the display of the shop or the counter where the Levi's located. The second one is the logo that will stick at the back of the project that made from Levi's. It made from the real leather and it use as a label of the brand.