Hindi Television Industry

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Yash Raj Films to make TV content for Sony Entertainment

BS Reporter / New Delhi Oct 07, 2009, 00:57 IST

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Yash Raj Films (YRF) has formally announced its entry into the television space, by joining hands with Sony Entertainment Television (SET), a leading Hindi genereal entertainment channel. As part of the deal, YRF will produce exclusive fiction and non-fiction content for SET.

Industry sources said YRF had begun work on at least four shows for SET. Yash Chopra, chairman, YRF and Man Jit Singh, CEO, SET, announced the collaboration.

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Man Jit Singh, CEO, SET, said: "We're thrilled and delighted to be working with Aditya Chopra and the talented team at YRF to create exceptional television content, which will be contemporary and engaging for audiences in India."

Yash Chopra said: "Yash Raj Films has been at the forefront in making feature films for almost four decades. We have created our own space with the efforts of a wonderful team. This collaboration gives us an opportunity of producing television content that we believe in and shows that will engage and entertain the large television audience in India."