Green Home Products

Green Home Products, an industry leader in organic products, is expanding because of successful implementation of eco-friendly products. Green Home Products has developed completely organic, non-synthetic garden fungus control of diseases in plants such as black spot, rust, powdery mildew, blight, and other common plant diseases to add to our already successful line of organic pest control products. The product is completely safe for children and pets, and garden plants are consumed the same day in which they been treated. This development has received patents and is fully accepted as an eco-safe product. Garden fungus control will provide another step for the consumer in controlling plant issues that harm organic produce and plants. Soon the garden fungus control will go to market. As our marketing plan enters phase II, we will be identifying our target market, identifying the competition and their landscape as well as forming a marketing strategy.

Target Market and Segmentation Criteria

Green Home products were developed to help control pest control. A natural addition to that line of products comes in the form of plant disease control that is equally effective and safe for families. The market segmentation will be used to show how Green Home will target customers and help the right consumers find the most effective and safe plant control products to solve their gardening issues while keeping the family safe. Green Home targets customers whose gardens suffer from pests and diseases but need eco-friendly products. These consumers require organic solutions proven safe for both the family and the environment. Using mail and e-mail surveys from existing customers, Green Home will be able to target a group of consumers interested in organic fungicide products.

We will attempt to identify the broad market through research and brainstorming. Using the seven-step approach (Perreault, 2009) we will narrow our target market to help us understand what consumers want and why, who those consumers are, and idenify the competition in our field of products.

As part of our identification of the market, we will try to identify the potential needs of the consumer in relation to our products. We understand that if the needs of the customer are not understood, then the customer needs will not be met. This will help us identify subgroups and form additional homogenoeous subgroups. Writing down the needs of these subgroups will assist us identifying other subgroups who may be satisfied by the same marketing strategy. We will try to identify at least three subgroups to focus on.

When we have identified these groups of consumers we can identify determining dimensions of each group, understanding that each group may have specific needs beyond group needs. We can then label the groups and write down what we know about each group by naming them something in particular like "First time home owners". Listing charecteristics about these groups will help us understand why they behave like they do, and how it affects the competition.

Finally in the seven-step approach, we will compare our results of subgroups with demographic information to estimate the size of our target market. Geographic segmentation will operate in all geographical areas depending on the needs and wants of the customers. By putting the products on the market in all geographical areas other than just one or few geographical areas Green Home will sell more products and make a bigger profit. This will give Green Home Products an economic reality of the potential of our product to sell to our selected subgroups of consumers.

Organizational buyers and consumers, factors that influence their purchasing decisions. How these factors will affect our marketing strategy.

As our company is dedicated to being the industry leader in organic pesticide and fertilizer, our target buyers are individuals, families and businesses serious about having safe additives in their landscape or gardens. Families are our main target, those families who are concerned about the environment and harmful chemicals that add no more value to their landscape. We will offer the product to businesses that sell organic goods to include home improvement stores, specialty shops, landscaping companies, and nurseries.

The ingredients in Green Home garden fungicide are water, rosemary oil, thyme oil, clove oil, wintergreen oil, lecithin, and octadecenoic acid potassium salt. All ingredients are completely organic and non-synthetic providing a safe alternative for gardens. Homeowners are interested in preserving their investment as well as making the environment safe for their family and indoor/outdoor creatures. These families search for