Google Strategies

Google Strategies

The purpose of this paper is to write about Google’s information systems and organizational strategy as it relates to supporting of its business strategy? The paper will also address which of Porter’s three generic strategies does Google appear to be using based on this case (HPI 633 Grantham University Syllabus, 2016).

Google’s world headquarters is located in Mountain View, California. The Google community includes approximately 32,359 full-time employees in The United States and 19,688 full-time employees working in about 38% countries worldwide. The company was founded in 1998 in Melano Park, California by Larry Page, a University of Michigan graduate and Sergey Brin, a University of Maryland at College Park graduate. Page and Brin launched Google comp

competing against 11 other search engine domain companies across the world and by 1999, the company had grown into a multi-million dollar corporation. Google operates on an innovative business model that supports its business and strategic organizational alignment. Google is dedicated to delivering information system applications and services that make everyday life easier for people around the globe. Google continues to make progress in their focus areas of products and operations, enabled by their employees and stakeholder partnerships.

Thompson (2015),”To organize the world’s information and make it universally accessible and useful.” "(Google’s Mission Statement). Google is an easily accessible search engine that provides information to the world for people to make use of searched information. Google growth strategies provide tools such as Chrome, Maps, Docs, YouTube, Hangout, and Classroom; to priority engineering,sales alignment, and strategic partnerships in Africa and India. Google takes many market entry risks to reach as many markets across the world. Mergers and acquisitions have allowed Google to inform and expand its presence in nations of China and Africa. Google is the innovation leader in their industry. Implementing an innovation piece in Google's business stategy over the past seventeen years has come from new or improved product innovation ideas, creativity, and risk- taking among employees.

Google encourages to download applications and software such as Google Docs to create or edit new documents to align with the business strategy. Google also ensures that employees can easily access information through intranet from different locations. Pearlson and Saunders define intranet as a tool that” Looks and acts like the Internet, but it is comprised of information used exclusively within a company and unavailable to the Internet community as a whole.” Google created an employee intranet because it allows employees to brainstorm virtually on projects with different departments. Kotter(2013) states that “Around 20% of the time, one day a week also known as “free