Google's Competitors

* Apple is one of the toughest opponents for Google in the field of smartphones, Mobile App Store, OS, Mobile Ad, and Online Music and so on

* Plus browser: Google Chrome X Apple Safari

* With the grow in the smartphone market this battle gain on its intensity

* Google's music search along with its partner MySpace and Pandora are looking to compete with Apple's iTunes, which was the No 1 music retailer in United States in 2009

* Google's Android has tough times as Apple's iPhones still continues to hold a great part of market all around the globe

* Microsoft has one of the most dominant impact in the IT industry

* Rivals in areas such as search, collaboration tools and browsers

* Google seems to be leader in search, but this came in question with release of BING in May 2009... With features such as ranking search results based on relevancy to other users, Microsoft has linked Bing-related deals with Twitter, Facebook and Yahoo

* Microsoft have enhanced Bing, adding image search and mapping. But in response Google have unveiled real time search. In December, Google also added a photo search capability, a dictionary and a translator that finds relevant content in 40 languages. Entering 2010, Google still dominates search, with more than 70% of the market.

* Apart from search, the battle is likely to focus on cloud based collaboration tool.

* Also browse war... Microsoft Explorer vs Google Chrome

* Amazon with its Kindle e-book reader is one of the leaders in e-book reader's market. Google is trying to challenge this with its service Google Books (online book search)

* The other area where Google is taking on Amazon is in cloud computing. Google's Apps Engine, a newbie cloud computing platform that allows developers to create their own Web applications and run them on Google's infrastructure will be competing with Amazon's Elastic Computing Cloud (EC2) which has already grab hold of market with its several upgrade after its release in 2006

* Facebook, probably the most popular stuff in the internet right now, has attracted 350 million active users in just six years

* No doubt if Facebook is in rise, than it's no difference with Twitter. Twitter, a micro-blogging site, has in a way revolutionized the way we communicate these days.

* Google try to compete with these tow mainly through Google+ which is a multilingual social networking and identity service. It was launched in June 28, 2011.