Fevicol Pidellite

EXERCISE :- 2

Selection and Explanation of a company's business standard :-

I am pleased to say about the complete details that i have taken out from different resources to go through the in and out of the company as per my institute standards, i have taken the famous "Fevicol Pidilite" which has made a revolutionary changes specially in synthetic adhesives. let's us go through the complete journey of this company

Company's Name :-

CH-1 INTRODUCTION TO THE COMPANY

HISTORY AND DEVELOPMENT

Milestones:

1959: Plants commissioned for Acorn brand of pigment Emulsion.

1965: Fevicol established as carpenters preferred choice of Synthetic Adhesives.

1973: first Company in India to start the production of violet pigment.

1993: Pidilite makes a maiden public offering of equity shares.

1997: Fevicol ranked among the top 15 Indian brands.

1999: RANIPAL leading brand of Optical Whitener.

2000: M-SEAL leading brand of Epoxy Compounds.

2000: FEWIKWIK "FISH" Commercial wins golden ABBY for the best T.V. Commercial of the century in India.

2001:Dr. Fixit range of construction chemical launched.

2002: "STEEL GRIP" leading brand of PVC insulation tape India.

2002: At the 2002 Cannes awards, considered to be the Oscar of the 2advertising

World, "Fevicol Bus" TV commercial wins silver in the category for household maintance products.

2004: Pidilite has aquired the "ROFF" brand of construction chemicals.

1.2 CURRENT MANAGEMENT-

BOARD OF DIRECTORS:

B.K.Parekh Chairman

S.K.Parekh Vice Chairman

M.B.Parekh Managing Director

N.K.Parekh Joint Managing Director

H.K.Parekh Director

R.M.Gandhi Director

N.J.Jhaveri Director

Bansi S.Mehta Director

Rajan Kapoor Director

Yash Mahajan Director

A.B.Parekh Whole-Time Director

A.N.Parekh Whole-Time Director

Amit Roy Whole-Time Director

Sr. Vice President Corporate Office

& Company Secretary Ramakrishna Mandir Road

Off Mathuradas Vasanji Road

P C Patel Andheri (E), Mumbai 400059

Solicitors & Advocates Registered Office

Wadia Ghandy & Co. 7th Floor, Regent Chambers

Jamnalal Bajaj Marg

Auditors 208, Nariman Point Haribhakti & Co. Mumbai 400 021

Registrar & Transfer Agent

Bankers

TSR Darashaw Limited

Indian Overseas Bank (Formaly Tata Share Registry Limited)

Corporation Bank Army & Navy Building

ICICI Bank 148,Mahatma Gandhi Road

Fort, Mumbai 400 001

1.3 PRODUCTS OF THE COMPANY

Consumer Products

Art Material

Acorn Rangeela

Acorn Wax Crayons

Acorn Plastic Crayons