Feasibility Analysis

Feasibility Analysis

I. Concept Statement

A. A detailed description

The bar is an eternal idea, bar focuses on creativity. Today, more and more people want to quit smoking, but not many people successfully quit smoking, like smoking these people are mostly bad habits formed at a young age. With age, their physical health began to pay attention, we will think of quitting. But most people are with their own willpower to stop smoking, often can not use the scientific method, but easy to give up halfway, if the cessation bar to provide customers with a good environment and a customized smoking cessation plan, people will want to quit home to bar consumption.

B. Intended target market

Age range: 30 ~ 60

Geographical Location: Commercial Street or a gathering place for large hotels

C. Benefits

Quit smoking bar to provide customers with a good environment and tailored smoking cessation programs.

D. Positioning

Bars may be positioned in young, middle-aged, elderly and white-collar free exchange places for them to create a quit environment, they can know each other and achieve a cessation comparative purposes. Meanwhile, the bar can often organize exchanges recreational activities, provide a very good platform for free dating different people.

E. Sold and Marketed

Themed bar business is good or bad is closely related to its location, theme bars should normally be provided in the area of local influential, very strong local culture. Compared with the traditional bar, the bar from quitting smoking cessation theme this theme start to go down to the bar decoration and service process to a personalized service instead of the traditional single service, reflecting the customer's trust and respect, and around great atmosphere and theme building management system with a full range of difference, which can not be simulated and create a copy of the unique charm and personality characteristics

II. Concept Test

A. Survey or Focus group

The project is in large cities seemed to be successful; however, it will face with the high cost of rent. In small towns, the number of consumers will become impediments.

B. Trend Research

When increasingly people emphasis on health and a passion for social networking, the project began with a capital trend.

III. Financial Start-Up Cost

Overview of capital requirements

Housing rent,