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Executive summary

Ms Sienna Chen an Australian entrepreneur in food manufacture would like to develop her business in India. Ms Chen needed advises to make a good first impression during her first meeting in India with Mr Sing an local manufacturer, in Mumbai.

The purpose of this report was to give Ms Chen a basic Knowledge of the Indian business etiquette to add to her business and communication skills, by following with a proposal of protocol for the first meeting.

The method used in this report, was to see India in a general context by using official sources to be more and more specific and cover the topics by taking information in journal articles and books written specifically.

The conclusion has drawn that India is a multicultural country where, even in business, god has a place and a communication code apply. It as well better to merge in the culture by wearing the same way, having the same politeness and habits.

Finally it was recommended to Ms Chen to add to her business skills different points. Firstly, to prepare her meeting by learning some Indian words and finding a conventional dress. Secondly to plan her appointment by making sure it was between 11am and 4.30pm, and be prepared to re-schedule at anytime. After these it was advised to use the Namaste for greetings, respect the titles, having a business card, and to be flexible. And finally, to inform Ms Chen on the meaning of colors and what is the form of politeness.

Contents:

1. Introduction........................................................................ 4

2. Indian culture and etiquette....................................................... 4

2.1 Business etiquette............................................................. 4

2.2 Business communication..................................................... 4

2.3 Business dress................................................................. 5

3. First meeting procedure............................................................. 5

3.1 Planning......................................................................... 5

3.2 Negotiations..................................................................... 5

3.3 Gifts.............................................................................. 6

4. Conclusion............................................................................. 6

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