Ethanol Case

* Executive Summary: INADEQUATE- not clearly stated objectives, scope (need to name target markets), methods used for analysis, but more specific major findings & recommendations needed NOT a narrative about the company & it situation.

* Introduction: ADEQUATE -Objectives, scope (target markets for analysis?) & methods of analysis clearly stated.

* Environment Scanning: ADEQUATE - some global trends covered and its impact linked to Australian & targeted markets. Should elaborate on population explosion, industrialisation and the over dependency on non-renewable resources as well as dangers of alternate nuclear energy as well as increasing public awareness and advocacy/lobbying for greener technologies.

* PESTEL: ADEQUATE - analysis was somewhat linked to product but with sufficient details & citation support - BUT need to analyse target country markets as well and not only Australia.

* Customer Analysis: INADEQUATE - should elaborate segmentation variables & consumer behaviour for a more complete profile in both domestic and target country markets.

* Competitor Analysis: INADEQjavascript:activate_paper(140838)UATE -main competitors (domestic and global) should be named - also need to elaborate on issues such as pricing, distribution, product differentiation, etc.

* Stakeholder Analysis: INADEQUATE with insufficient citation support - what about supply chain partners, community, etc??

* SWOT matching: SOMEWHAT ADEQUATE summary with SWOT matrix - better if you had elaborated using PVC to analyse and determine how value was created for customers.

* GAP Analysis: INADEQUATE - NOT presented but implied in last few sections

* Conclusion: - WEAK conclusion & recommendations - little insights on specific future strategies

* Format & presentation: Should use 1.5 or double vertical spacing. Insufficient theoretical citation. Reference list is HARVARD COMPLIANT. / Word count exceeded (2,458)