Eng 111 - a Better Way Foward

Jocelyn Sanderson

Deidra Summerour

English 111 D7

Advertisement Essay

14 March 2011

A Better Way Forward

There are thousands of different car types zooming along the highway with hundreds of different brands of tires. Who has the best high quality tire and who does not? The Michelin tire is a much more comfortable ride and is one of the leading competitors today. It meets the needs of any sports car, SUV, and luxury performance vehicle on the road. Car and Drivers May 2010, volume 55 number 11 edition, advertises this specific tire brand. This particular magazine brings attention to those who have a passion for cars and is a great way to advertise the world's best car care. In today's society, Americans have many ideas on how to persuade consumers into purchasing specific quality products. Car magazines are an excellent source in advertising car accessories, which provides an understanding towards deciding the best quality name brand tire by introducing Michelin tires as one of the safest, most powerful, best handling tire on the road.

When observing the ad, the focal point is the Michelin man. He is located at the bottom, left hand side of the advertisement; also, he is all white in color form head to toe, and wearing a blue and white Michelin sash across his left shoulder. His left hand is clutched on a Michelin tire that is wrapped around his waist, yet his right arm is extended back with his hand open wide. There are two sets of white streaks exiting from his open hand leading to the tires on the red, compact two door car. It seems as if he is using the power within his hand to lock the tires on the compact car. He is standing upright to the side with his left shoulder closest to the car approximately ten yards away from the highway which is located in the center of the ad. There are also many other points when observing the Michelin tire advertisement. The red two door compact car is the first object seen on the highway. It looks as if the driver is speeding because of the fact that there are skid marks visible on the road. In addition, the rear of the car is lifted into the air. The asphalt is broken to pieces from one side of the road on the opposite. Also, a hazy reflection of the car is noticeable in the dampened severely damaged highway; in addition, a black spot that looks as if it could be a pothole. Directly in front of the car are thirteen rodents lined up one in behind the other and spread out around fourteen feet in length, all with expressions of amazement. All of them are different sizes, shapes, and all are different species. On the right side of the road is a fully bloomed tree and a few yards away is an animal crossing, yield, and a both ways sign on a wood post. The grass is a greenish yellow and fully grown. Also, in the background there are two sets of mountains and the partly cloudy gray sky looks