Electric Vehicles Swot

Strengths

• Equally efficient with almost zero maintenance as compared to the gas operated bikes
• Good for beginners because of their less complicated functions and features
• Quiet and environment-friendly because of clean fuel consumption
• Cheap as compared to the gas motorcycles

Weaknesses

• Not performs well in extreme weather conditions like rains etc.
• Not meant for long run because of the less range
• Lack of charging station infrastructure  
• Needs time for charging up to its full capacity
• High depreciation value as compared to their gas counterparts

Opportunities

• Inclination of people towards clean and green technology
• Various Government of India subsidy schemes to promote the electric vehicles
• Limited number of competitors in the market
• Variation in gas prices creates new possibilities
• Compatible with urban lifestyle

Threats

• Competitions in other battery-operated vehicles like a solar bike, electric bicycle etc.
• Poor roads and traffic conditions of the country
• User perceptions and perspectives about the EV, especially in less urbanized population

Keys to Success

Relatively low price and equivalent performance

Improvement in the technology for the electric motorcycle parts like battery efficiency, power, speed, and torque etc. makes it stand beside the gas motorcycle. Also, the industry structure of electric vehicles (EV) does not involve the manufacturing of all the parts. It just needs assembling of various parts. Thus, maintaining an efficient supply chain helps in lowering the costs.

Government policies and standards

The Government of India by 2030 wants to make the country a 100% electric vehicle nation so as to reduce the carbon emission. Also, adoption of BS-VI norms by 2020 will impose the problems on the existing gas operated vehicles. Therefore, the demand for electric vehicles will increase.

External factors

Various other factors like respiratory problems arising due to air pollution in the urbanized areas is creating an aversion of the people from the gasoline vehicles and eventually turning towards electric vehicles.