Edward Marshall Boehm, Inc. - the Best Strategy and Justification

5.0        THE BEST STRATEGY AND JUSTIFICATION

There are several alternative strategies that had been suggested throughout the group discussions. Based on our group discussion, the best strategy that can be applied by Edward Marshall Boehm, Inc. is to expand their retail outlets globally while maintaining on existing product lines. By doing so, company may be able to improve their capability in producing their products, and in the end, Edward Marshall Boehm, Inc. might be able to survive. Throughout this strategy, the company could also enhance their product distribution and boost up their revenue, which is not only focused on their existing area but globally.

        To justify our answer, there are several key points on why expanding their retail outlets globally while maintaining on existing product lines, had been chose as the best strategy.

1. Lower distribution costs

By increasing numbers of retail outlets globally, the company may be able to reach the customers in different places, from all over the world. Hence, they could deliver the goods directly to the customers without having to export or ship to the customers’ place, which may increase the delivery cost in the company. Apart from being able to cut the cost in delivering goods to customers, opening up their own retail outlets in a certain area could also lower the cost of delivery. This is because, it will eventually help the company to produce the material needed right on time, without having to request it from the main branch.

1. The combination of experience and expertise: create an opportunity

Edward Marshall Boehm, Inc. had been operated for a long time, which explains the success of the company being able to distribute their products and services and create numbers of satisfied customers’ by meeting the needs and wants of the customers. This company has gotten the experience and the expertise in terms of dealing with decent amount of customers. This will create an opportunity for them to expand new retail outlets all over the world.