Dell Computer Corporation

This is a case study of Dell Computer Corporation (Dell, for brevity) as to its investment in Malaysia as a Global Strategic Tool Case. The topics shall be discussed are the following: 1. the reasons why Dell should go global; 2. Dell's strategy globalization; 3. the reason why Dell choose Malaysia.

INTRODUCTION

According to Jrank (2008), Michael Dell founded the Dell Computer Corporation. At first, he sells personal computers from his dorm room. He bought parts on a wholesale basis, assembled as it may seemed to be of a IBM computers and sold such assembled products through mail orders to consumers who do not want to pay high prices as seen in the computer stores. He dropped out from school to concentrate more with his business. From then on, Dell has been the most successful company specializing in computers.

Dell has been in the mission of being the successful in the computer industry as it offers its services to the best costumers. Dell has been in the business industry for so long and has been recognized by many institutions in crediting its success into its business operation. It established many offices around the world to make its mission happen and to reach out to people/consumers that has still nil knowledge about their products.

REASONS WHY DELL SHOULD GO GLOBAL

As abovementioned, going global is one of the missions of Dell. Dell should go global to make their mission happen. This is one of their business strategies that is to connect with the consumers in order to on hand with it services and will further give services to the consumers in cases of subsequent inquiries.

According to its company profile, it has a commitment to diversity as a part of every facet of their company. It said that diversity help the company to meet and exceed its customers' needs and remain competitive in the market place. It views diversity as vital to the success of its company and to enhance Dell customer experience.

From this point, it can be perceived that going global for the company is necessary in order to exhaust its capacity on going through diversity. Going global is a concrete realization on how the company will be able to carry out or conduct its business in accordance to what it has geared for.

The need for the company to go on global is not derived from the fact that is must but because it dwells on the fact that the company has been on the industry to provide adequate assistance to its costumers. Some companies may see globalization as necessary because it is the trend, but Dell on the other, goes global to give way to a more successful business conduct and to reach out to the consumers. The success of Dell's globalization can be seen trough the recognition and accreditation of several business institutions on the conduct of Dell's business.

DELL'S GLOBALIZATION STRATEGY

According to Jain (2003), globalization forces companies broaden their views of markets and competition, which requires a lot of new learning. From this point of view, it can be inferred that the Dell must see to it that it can really grasp the concept of globalization. However, it can be seen that Dell really is successful in globalizing and reaching for its goals.

Wall Street Journal Digital Network (2006) said that the Dell has a direct business model, which has been the driving factor that help the Company to design, develop, manufacture, market, sell, and support a range of information technology system that are designed to satisfy the customers requirements. The strategy of the company is to "BE DIRECT". This slogan has been the guide of the company