Customers Spend 24 Minutes in Coffee Bars - Article Review

Introduction

This report has been issued under the research in January 2010 via a newspaper headline "customers spend 24 minutes in coffee bars" A random selection of 167 customers were selected in order to carry out this investigation (as stated below) to illustrate what types of gender visit the coffee shop along with how long their visit lasted and how much money they spent at the coffee shop.

Findings

The first analysis was to specify the different types of gender that visits the coffee shop, as you can see from the pie chart majority of the visits are made by females at 56%, at 12% more than the males at 44%.

In addition the 73 males and 94 females that were surveyed were also analysed with the people they were accompanied with for each party, there were four key parties in which the data is available in, along with different variation of gender, so we are able to see the distinction.

The results were presented in a bar chart below so we can simply understand the data in a frequency distribution. By observing you can identify that the first party has less people accompanied with both male 12.33% and female at 4.26%.

However in the second and third party the figures increase with males at 47.95% in the second part and females with 51.06% in the third party, which shows a combination of both genders, moving to the last party there was a fall within the figures by females having 13.83% more people accompanied which virtually differs from the first party.

Considering that there were four parties, we decided to examine how long each customer took via visiting the coffee shop and to present our result we formed a bar chart as you can see below, we analysed this yet again by gender split, to see the differentiation between male and female.

By interpreting the bar chart you can identify that both male and females spend a lengthy time in a coffee shop showing a maximum of 20-24 minutes at the coffee shop with males with 46.58% and females at 44.68%, which implicates a minimum of 12 minutes spent by both genders.

Average Time Spent

This finding will show the difference between males and females and the average time spend within the coffee shop so we can attain andclear understanding on this survey.

As it shows in this table the summary of descriptive statistics used from survey in gender split.

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