Customer Service

PMPG 503 - Group Assignment Cover Page

Instructor Name: Cheryl Francis-Nurse

Assignment Name: Process Strategy

Group Number: 4

Date of Submission: 26 Mar, 2012

The following students were present for the group discussion and contributed to the assignment as indicated:

Student Name Contribution to Assignment

1. Jenitha Prince Ahi Kona Kopè Product Focus Process Strategy

2. Ogunlusi Adesewa Ahi Kona Kopè Product Focus Process Strategy

3. Amal Shibeli

Process designed to achieve competitive advantage in terms of differentiation

4. Jaskaran Singh

Process designed to achieve competitive advantage in terms of differentiation

5. Ruoxia Yan

Maximizing value as perceived by the customer

6. Xiaochen Zhang Maximizing value as perceived by the customer

The following students were absent for the group discussion and could not contribute to the assignment:

Student Name

1.

2.

3.

4.

5.

6.

Ahi Kona Kopè Product Focus Process Strategy

Ahi Kona Kope coffee is produced from the World's healthiest and over 100 years aged coffee plants. Ahi Kona Kope beans are a mixed of a unique blend of the red beans, which are low in acid content and high in aromatic oils and the green beans, which have strong savory refreshing taste. Every unique product has special manufacturing process; similarly Ahi Kona Kope has special manufacturing process which involves the following steps:

The making of Ahi Kona Kopè is based on Product-focused process strategy

The process requires very few inputs,

1. Raw Material:

Red & Green coffee beans

Natural Oils

2. Energy: Machinery (Pulpers, Driers, Winnowing equipment, Roaster, Sprayers, Grinding mills, Fill & Seal machines)

3. Labor (Fewer including the Quality Control Lab analysts & experts)

The out puts are,

1. Smoked Coffee beans

2. Smoked Flavored Coffee Beans (With flavors)

3. Smoked Ground Coffee

4. Smoked Ground Coffee (With Flavors)

Our process involves the raw material being passed through various steps in the above process and emerges as one or more products. The process is highly standardized and produces the outputs in extremely large volumes. All the steps in the above process require self-monitoring and adjusting of machinery and Quality control performance at every step.

* The product is available in a various sizes

* Our process will require less skilled labors

* Product focus strategy directs us to produce high volume but low variety of products.

Process designed to achieve competitive advantage in terms of differentiation

The Product-focused process strategy is designed to achieve competitive advantage in terms of differentiation. This strategy is usually associated with charging a reasonable price for the product which reflects the higher production costs and extra value-added features provided for the consumer.

Our mission is to bring the World's best Coffee to the door of every deserving customer through our innovation therefore Product-focused process strategy very well fits with our very reason for existence. Product-focused process strategy helps in achieving competitive edge by

1. Source

* Obtaining the coffee beans directly from the suppliers within minimum duration from the time of harvesting

2. Process

* The coffee beans processed through this process will be of the number one quality taste as forest woods will be used to smoke the bean.

3. Product

* Providing