Cupang Proposal

1 Organization & Strategy

Cupang is a company we chose to analysis. The representative is BumSeok Kim, the number of employees is 370 and capital stock is about 30 billion in 2011. Cupang has a profit model arise from commission between corporation and consumer by conveying corporation's service to consumer and attaining a part of their profits. The main strategy of Cupang is network promotion and contract management that contain some factors; Marketing promotion, Cooperating with portal and meta-site, relationship of alliance.

2 Reasons for choice

Social commerce market arises as golden market because of high level of profit growth, and development of social network service. Actually, the size of social commerce market and the number of companies are rapidly increased more and more. Therefore, depending on trends, our team takes Cunpang that is one of the social commerce corporations.

1 Organization & Strategy

Cupang is a company we chose to analysis. The representative is BumSeok Kim, the number of employees is 370 and capital stock is about 30 billion in 2011. Cupang has a profit model arise from commission between corporation and consumer by conveying corporation`s service to consumer and attaining a part of their profits. The main strategy of Cupang is network promotion and contract management that contain some factors; Marketing promotion, Cooperating with portal and meta-site, relationship of alliance.

2 Reasons for choice

Social commerce market arises as golden market because of high level of profit growth, and development of social network service. Actually, the size of social commerce market and the number of companies are rapidly increased more and more. Therefore, depending on trends, our team takes Cunpang that is one of the social commerce corporations.