Critically Review of the Current Social Media Presence
Essay by Shunan Zhao • March 18, 2017 • Essay • 505 Words (3 Pages) • 1,173 Views
Critically review of the current social media presence
Who | Where Channel | What Content | When Frequenc-y | Why Propose | Opportunity Performance |
Company |
| Share drink picture and office website link Little like, comments and no share | 1 post per day | Improve brand awareness |
|
| Sharing hot events and office website link Little like, comments and share | 8 posts per day | Improve brand awareness |
conversation | |
We chat
| Sharing news about Happy Lemon A lot of view, few like and no comments | 6 posts in two years | Inform new store |
| |
| Sharing drink picture Little like and eve no comments | 1 post one day | Improve brand awareness |
| |
YouTube
| Introduce different taste products No share, comments and like | Long time no use | Introduce new taste drink |
| |
Consumer (Chatime) |
| Interacting with brand Positive brand experience | Frequent | Praise and seek help |
|
| Sharing photo Positive brand experience | Not frequent | Praise |
| |
Tripadvisor
| Sharing photo and comments Share positive and negative brand experience | Not frequent | Praise and complains |
| |
Yelp
| Sharing photo and comments Positive brand experience | Not frequent | Praise and complains |
| |
Competitor |
| Share drink picture Little like, some share and comments | 1 to 2 posts per week | Introduce new taste drink |
|
| Sharing photo and informing special offer Some like and comments, little share | 1 to 2 posts per week | Improve brand awareness and engagement |
| |
| Sharing photo Some like and few comments | Average 1 to 2 posts per week | Improve brand awareness and engagement |
|
...
...