Consumer Behavior
Essay by Nicolas • August 5, 2011 • Essay • 608 Words (3 Pages) • 1,801 Views
Internally, the aim is to improve the harmonious relationship with each other and consider this environment a better working place.
Vision
After three years, the company would like to see great improvements such as strong brand quality and achieve a sustainable growth.
Marketing Objectives:
* Improving or eliminating poor-performing products.
Through this objective, the company can focus on providing customers with products of the greatest possible value.
* Targeting and positioning existing products
The products with the proper positioning will help
* Achieve customer's loyalty and respect
Financial Objectives:
* To achieve sufficient profit to finance the company growth.
* To provide the resources the company needs to achieve other corporate objectives.
III. SWOT Analysis
Strength
* The company website is full of information that makes first time visitors fascinated with its well-informed site.
* The products are also home-made which makes health conscious market intrigued by its quality.
* They also have 20 years of experience in helping different kinds of associations such as such as schools and some companies like U.P. Los BaƱos Department of Agriculture and such.
* The company owns the place and does not need to rent.
* All the products are made from natural ingredients and no chemical contents.
* The production cost is less.
* The products are affordable.
Weakness
* The company has few advertisements and is very much contented with small operations.
* There is also a limited supply for natural products due to complication of harvesting time.
* There are no signs of outlets anywhere as they completely believe that home-made products are still the best instead of machine made products.
* Lack of retail outlets.
Opportunities
* Ilog Maria has a big chance of becoming popular among the health conscious market because of the wide variety of products formed from natural ingredients such as honey from the bees.
* Since
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