Concept of the Store

Concept of the Store

The store will be big with huge window displays. They will be modern and well organized. The store will have an amazing window display to make the customers come in. Lots of money will be spent on the window display to tempt customers.

The doors of the store will be big to allow large quantities of customers to walk in and out of the store. It will be a kind of a boutique but much bigger. The interiors of the store will match the window display to make the store look more luxurious.

The lighting will be yellow which stands for comfortable; it gives a sense of belonging to the customer so that they can stick around for longer. The colours used in the store will be classy such as brown and beige. The music will not be that loud but enough to make the customer get into the groove of shopping. The store will have mirrors everywhere so people can try on things if they are in a hurry.

Location

Blanche is going to be situated on Linking Road which is a prime location, a commercial street in the suburbs of Mumbai. This will help them attract prime customers to the store. Blanches' target market is made up of urban, fashion conscious consumers who shop frequently for the latest trends.

It will be easy to reach by any source of transportation. There will be three train stations nearby Santacruz, Khar, and Bandra station so people can also walk to the store. It will be on a main road so any form of road transport will also be suitable. The store will be located in a high-traffic locality.