Classic Airlines and Marking

Classic Airlines and Marking

Classic airlines have been around for at least 25 years. Classic airlines are the fifth largest airline company. This airline company has additional 375 jets, which hover more than 240 cities with more than 2,300 regular airlifts. Classic airlines have more than 32,000 employees, and he or she has received $10 million on $8.7 billion in sales.

Classic airlines have increased their indecision regarding in the air, it has influenced the industry stock prices, and the company has gotten a decline of 10% of their shares in the past year. Because this has happen, the company is operating under a small microscope and the investment is under a watch, and is a topic to examination from the divisions. Wall Street, the media, and the public have been acting negativity to the company, and it has upset the worker's self-confidence, which was at a low-level the company has continuous seen.

"Consumer confidence also appeared to be waning. By January 2005, Classic's declining Classic Rewards program measured a 19 percent decrease in the number of Classic Rewards members, and a 21 percent decrease in flights per remaining member. Loyal customers were jumping ship and the ones still aboard seemed to be flying less frequently -- or at least less frequently with Classic Airlines." (UOP, 2013) The company comes up with some kind of concept, which will help the company from this day forward. "Companies need fresh thinking about how to operate and compete in a new marketing environment. Marketers in the twenty-first century are increasingly recognizing the need to have a more complete, cohesive approach that goes beyond traditional applications of the marketing concept." (Keller and Kotler, 2006)

"The holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognizes their breadth and interdependencies. Holistic marketing recognizes that "everything matters" with marketing--and that a broad, integrated perspective is often necessary. Four components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and social responsibility marketing." (Keller and Kotler, 2006)

Classic must put a program into play to help save their members. The company must figure out how to keep the price reasonable and keep maintain on the jets. The cost of fuel and food are going up and it is hard for Classic Airlines to keep up with the current economy and not raise the price too high to where they lose their customers. Classic Airlines must try some new things to help find out what the members need. The company should come up with some surveys or other ideas to get ideas on how they could improve their services.