Chartered Post-Graduate Diploma in Marketing

Chartered Post-Graduate Diploma in Marketing

Unit one: Emerging Themes

CIM Number: 13205132

Emerging theme of e-learning technology impact on private sector of adult learning industry in Taiwan

- Case study of IPC's planned disruptive innovation

Total Words count: 3,749

November 10'

'I confirm that in forwarding this assessment for marking, I understand and have applied the CIM policies relating to word count, plagiarism and collusion for all tasks. This assignment/project is the result of my own independent work/investigation except where otherwise stated. Other sources are acknowledged in the body of the text and/or a bibliography is appended. The work that I have submitted has not previously been accepted in substance for any other award. I further confirm that I have not shared my work with other candidates.'

I. Research Sources

Research Sources Types Brief notes

Training and development magazine: The E-Learning Revolution - technology transforming training Printed magazine (Accessed online) 'Training and development' (T&D) is a monthly printed magazine published by ASTD, The American Society for Training & Development, the world's largest Human Resource professional Association.

This magazine is written by the experienced industry subject experts, therefore, this article is competence and trustworthy and the reliability of this magazine is also good.

This is a trusted source.

Ambient Insight: Global Self-paced eLearning Market Research Secondary research Ambient Insight was formed by the original members of Advanced Knowledge Engineering team that build the world's first online learning Institute for Microsoft.

Researchers were pioneers in e-learning and are the professionals at the world's top company. Therefore, the credibility is high.

But, since this is a forecast report, so in the data nature, this is weaker in reliability.

However, this source is still the most credible source for reference available in the globe market.

Nam news network: 2009 e-learning statistics report (Ministry of Knowledge Economy of South Korea) Online news publishing house release

Government statistics Nam News Network is a giant global Malaysian-based News Publishing House.

Since the statistics are from government, so the credibility and reliability are both high.

Not ideal but ok source.

Market Intelligence & Consulting Institute (MIC)Taiwan: 2009 e-learning industry report Government document MIC has the most credible IT related statistics in Taiwan since it has the access to all the corporate key persons for collecting industry information and conducting the survey.

This government document is reliable. And because is government survey, the respondents tend to answer honestly, therefore, the reliability is very good.

Trusted source.

S. Mackenzie: How interactive and collaborative technology can enhance adult distance learning-A critique of approaches Academic research paper S. Mackenzie is a faculty of Humanities at De Montfort University.

His research paper includes great deals of periodicals and academic studies, therefore, it is trustworthy. The survey questions are clearly written and methodology is scientifically designed, so the result of the study is reliable.

Good source.

Taylor , J: DVD Demystified Book This author's definition on e-learning's generation model is commonly cited on academic research papers.

Therefore, the source of information is credible and reliable.

Trusted source.

University of Oxford's globe broadband quality study (2010) Academic research paper This research partner with IBM and Cisco to use their relationships and technical specialty in presence of worldwide.

This academic research paper is the most credible one in the globe, are done through the trusted academic institution, University of Oxford. The research has well defined standards and measurements; therefore, the reliability is also good.

Trusted source.

Dr. Sabine Seufert: Book "Rethinking Management Education"-

E-Learning Business Models

Strategies, Success Factors and Best Practice Examples

Academic paper The author is the professor of Institute for Media and Communication Management at University of St. Gallen. In the paper, the cited sources are published academic books. So it is trustworthy and reliable.

It is a reliable source.

Interview with IPC sales Primary sources The people interviewed by the author have 4-5 sales experiences and they deal with customers' objections on the daily basis.

The interviewees are trust worthy and competent. So the credibility is fairly good.

Reliability: their ranking on reasons for objections might differ because of blurry memory. Therefore, reliability is slightly slower.

Could be used for reference only.

Clayton Christensen's official website Harvard Business school professor's academic web site Harvard Business School professor who originated the theory of disruptive innovation. Both reliable and credible.

Excellent source.

The innovator's guide to growth Academic book with four authors These four authors are students of Clayton Christensen for long years, to illustrate how to implement disruptive innovation to supplement Christensen's theory.

Therefore, this source is very trustworthy since the concept is well recognized by the academy and professional groups.

Moreover,