Case Minuteclinic

MAIN PROBLEM

Patients with mild disease had to endure long waits, pay high prices, and also to go to a medical consultation to traditional family physician, patients had to have a lot of time, However MinuteClinic offer a fast service, with lower price and provide a diagnostic of minor injuries, and that is why the American Medical Association was worried about MinuteClinic not tried to replace the traditional family doctor, because they are able to meet all types of patients with more serious diseases or minor illnesses, they simply want to offer a convenient, low-cost alternative for patients with minor illnesses, so Patients with chronic condition have to go elsewhere.

STRATEGIES

To resolve this problem, which Minute Clinic did, was to offer more standardized service, where patients with mild diseases could be found in the seven days a week, without having to wait so long to after them. MinuteClinic has within its distribution strategy, the convenience because their patients don't require appointments and can provide a diagnosis and prescription within 15-45 minutes, tops. This is an advantage because many people who work and are sick do not go to the doctor because they are in their working hours, but at Minute Clinic can attend you during the lunch break. However, another issue that MinuteClinic has is the Location, because the fact that they are in convenient retail settings, usually attached to a CVS drugstore where the prescription can be filled in one stop.

MinuteClinic, offers a service mass customization, because use technology to deliver customized services on a mass basis. MinuteClinic has an electronic medical records system streamlines the process for each patient by generating educational materials, invoices, and prescriptions at the end of the visit. Electronic records also make it possible to instantly transfer information to the patients' primary physicians. Due to standardization also to reducing the waiting time, reduces costs and allows the price of a cheaper and more accessible healthcare. Also an important distribution issue is the number of outlets to open during a certain time, considering the growing need for cheaper, more accessible healthcare, the company expanded so quickly. CVS acquired MinuteClinic and announced plans to grow from 128 locations to nearly 500 by early 2008. Finally they have Price strategy because MinuteClinic prices range from about $50-$80, making a visit about half as expensive as one to a doctor's office.

The developed Strategy by Minute Clinic has another moment, when Minnesota was hit with a string of flu-related deaths, they quickly put a plan in place to address the crisis and meet the unexpected demand, they hired supplemental nursing staff for those clinics and administered up to 300 shots a day in each. The lines became so long that they created children's areas to