Career Case

Deciding upon your entrepreneurial career direction is a great deal like deciding upon your career or education path. There is an endless array of options to choose from when becoming an entrepreneur. But some will be better than others. Whether or not you are able to go to college, for example, often boils down to money. Being an entrepreneur can be much the same way, especially depending upon the entrepreneurial career path that you select.

If you have very little in the way of resources, then you might not want to try and become a real estate mogul that builds sports stadiums. That does not mean that your day as a real estate mogul will never come, it just means you might have to work within your current resources. Picking your initial entrepreneurial career path can thus be key to your success. It is much like laying the foundation of a building. Choosing a path that does not work for you because you lack the expertise or the money to properly compete, may not end your life as an entrepreneur, but it may send you back to square one.

In the "olden days," before that new fangled Internet, getting the word out might have meant handing out lots of fliers or advertising in the phone book. Now those strategies might still work, but in the Internet era, most people do Internet searches for everything. This means your entrepreneurial endeavor likely needs it's own Internet presence. There is a wide array of resources for launching an Entrepreneurial Internet presence. First, you will need to register a domain, and get a website hosting company. A site like Godaddy.com allows you to do both for a nominal fee. Many small businesses and entrepreneurs also launch a blog along with the website. It is free to use blogging software like Blogger and Wordpress.com.

Regardless of how you wish to promote your new Entrepreneurial career, odds are that you will need help with designing a company logo, a company website, as well as PR and marketing. This is where you can hire freelancers to do your work for you. This way you can stick with your field of expertise, and hire people who are experts in other areas to assist you in the areas in which you are less knowledgeable. In the days before the Internet, finding good freelancers could be really difficult. Today, however, sites such as Elance and Guru.com allow freelancers around the world to bid on the work you need done. Quite literally, experienced people from around the world will have the opportunity to bid on your job. You might have someone in Ireland or Japan or Russia design your website or handle your marketing.

You can't do it all, and using freelancers is a great way to handle the things you might not know how to do or simply don't have time to learn. In this way, you have a potentially vast workforce with professional skills to help you in becoming an entrepreneur.

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