C-Direct Insurance Company

C-Direct Insurance Company was established since six years ago, it is specialized in selling car insurance. Nowadays C-Direct Company face a lot of competitors and the company got low profit within a year. It is because, not only of competitors but also need to change the company policy included staffs training and finding the other new service for customers. It can be meet a lot of risk because most of the staffs do not want change policy so company prepared to through that kind of risk.

Question (1)

Prepare the project Definition Report for implementation of the policy change. This report should cover: vision; purpose (including a stakeholder analysis); objectives; scope; strategy; project phases; and project organization.

Vision

All customers will be satisfied when they contact by C-Direct Company and sales percentages will be increase year by year. All department are supported by each others.

Purpose

C Direct Company sale rate is only 3% growth in last twelve month. It faced a lot of new competitors and company had no special performance. So that company need to re engineering. Company need to plan to improve the sale rate and employees skill also. Company wants to provide the new persuaded method to customer. So re organized the staff duties assign. C Direct Car Insurance Company is going to extend the household insurance for customer requested. Because of changing policy, company will refresh and it can be encourage to compete with new entrants.

Objectives

C-Direct Company will be lead in car insurance firm and at the same time company staff will understand and support each others. Customer satisfaction is the most important to company succeed. In the car insurance market Company price was minimum price offer and best customer services.

Scope

C Direct Car Insurance Company was high growth when they start to establish. However, over the next year company sale rate was only 3%.Within a year, new entrants was increase in 15 companies. Although company has a lot of competitors, company need to change to that bad situation to advantage. Mr Small research his firm, the company need to improve the customer satisfaction level and most of the customers are price sensitive. The company needs to pay the training for their employees because they are weakness in customer relationship. They also need to aware how to answer phone when customer inquire about the car insurance. They should be known their supporting is very i...