Business Plan - the Third Place

1. Business concept

1.1. Executive summary

In this part we will explain you what is our idea, why we chose to create such a business and how it will work.

First of all, we named it « The third place » because we think that business people sometimes need to find a neutral environment for work. Indeed, by neutral environment we mean a place between your office and your home. Imagine the situation when it is the end of your working day and you have still some work to do. It is impossible for you to finish it at home because you will be disturbed by your family, but you do not want to stay at work any longer either. So that you need to find a good place with, on the one hand, a friendly, relaxing atmosphere, but on the other hand, where you will find all the necessary equipment for work. So the main idea of « The 3rd place » is that it is a combination between your workplace and your home with all the facilities you need for work (computers, printers, network... ) in a non-professional atmosphere.

Our value proposition is that we offer people increase in their working productivity.

This is the place where they are able to concentrate and relax in the same time. Enjoy the time that they spend in our restaurant and the possibility to be more effective, creative and successful in their jobs.

Moreover, « The 3rd place » is organized if the form of a « private » business club which will work only on membership at different levels where people will be able to meet and connect with other businessman. It is a good place for creating important connections in the business field, finding partners and employees.

One of the biggest competitive advantages is also that it will be open 24 hours during 7 days so people can enter it even at night and on the weekend. Taking into consideration the operating hours of other restaurants in Switzerland, Geneva we will be able to attract even more clients for this reason.

Furthermore, « The 3rd place »is not only a working area, it is also a coffee / restaurant with modern and good quality food serve with. So that it is the perfect place for work, where people can spend the whole day without the necessity to go back home or to their workplaces.

1.2. Company and business concept

The mission of « the third place » is to permit people to work when they are not in thei home or their workplace. « The third place » is dedicated to professional and want to help them to do their business in a better way. We would like to create a long-term relationship with our future customers in adapting our place to all their need and finding how they can do their job somewhere where they feel at ease. We will also improve our company with the time according to the desires, remarks of our consumer. We hope to grow quickly our number of member and to becoming profitable after the third year of operation. After that, it is envisaged to expend our business by opening more place following the same trend.

« The third place » is a service working