Business Plan of Bicycle World

         BUSINESS PLAN[pic 1]

             OF

   BICYCLE WORLD

  [pic 2]

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1Oth August 2014

Mr. Suntu Kumar Ghosh

Assistant Professor

BRAC Business School

BRAC University

Dhaka 1212

Subject: Submission of Business Plan for BUS 101

Dear Sir,

We want to thank you for all your assistance and support. It is a great honor and opportunity for us to submit our own business plan which titled “Bicycle World”. The findings of the study along with our new incident in field of business plan lead us to improve our idea in that potential. We also want to thank you for allowing us to work on this business plan as a team instead of individual work. Through your assistance, we have been able to create this enclosed professional business plan.

This enclosed proposal outlines the things we will do for our business process. We submit this plan wishing your kind appraisal and guidance.  

On behalf of  

Afroza Zaman Anni ID- 14103056

Faria Tahmeen Momo ID- 14105039

Rezwan Ahmed Nazib ID- 13201004

Istiaque Mannafee ID- 14101072

Marzia Hossain ID- 14304164

Acknowledgment

We have taken efforts in this project. However, it would not have been possible without the kind support and help of all the group members. We would like to extend our sincere thanks to all of them.

We are highly indebted to our Mentor Mr. Suntu Kumar Ghosh for his guidance and constant supervision as well as for providing necessary information regarding the project & also for his support in completing the project.

We would like to express our gratitude towards each of our group members for their kind co-operation and encouragement which helped all of us in the completion of this project.

Executive Summary

Bicycle World sells a variety of bicycles by importing the best quality bicycles mainly from China and Taiwan. The company has sold the bicycle via the Internet to individual customers, and the owner wants to take the company to the next step.

The Products: Bicycle world is able to offer a high quality bicycles for both road and mountain cycling applications that are among the lightest available, quite comfortable due to carbon fiber's natural ability to disperse vibrations, and are completely safe. Standard traditional Bicycles, Mountain Bicycles, BMX Bicycles, Touring Bicycles and Racing Bicycles are the types of bicycles that are available in our enterprise.

The Market: Our enterprise falls in the monopolistic competition. Bicycle world currently sells cycles directly to individual consumers. In order to grow the business, Bicycle World needs to begin selling to new customers. It has decided to begin selling to distributors. The annual growth rate for individual customers is 10% with 343,009 potential customers. While the growth rate of distributors is not that high the sheer volume that distributors will sell and buy relative to the individuals makes the potential market very exciting.

Marketing: Bicycle world will employ two somewhat distinct marketing strategies to reach its perspective customer segments. The first strategy uses the website to raise awareness of Bicycle World cycles to individual consumers. Bicycle world will be quite active at the various industry trade shows to develop sales relationships with the different distributors because the trade shows are the most effective place to develop close relationships with new and perspective distributors..

Introduction………………………………………………………………………………….7                                                                                                                                  [pic 8]

Present Status………………………………………………………………………………..8

• Partnership Agreement……………………………………………………………….8
• Permission Licensing, Source of Capital……………………………………………..9

Mission and Strategies……………………………………………………………………...10

• Business Objectives, SWOT Analysis……………………………………………….10

Management and Organization……………………………………………………………14

• Management Team, Work Force…………………………………………………….14
• Bonuses, Commission & Profit Sharing………………………………………………15
• Organization Chart……………………………………………………………………16
• Management Style…………………………………………………………………….17

Marketing Strategy & Target Market…………………………………………………….18

• Marketing Analysis & Strategy……………………………………………………….18
• Types of Marketing Channel System, No. of Marketing Intermediaries,

Promotional Mix………………………………………………………………………22

Service and Offerings………………………………………………………………………...24

Financial Analysis ……………………………………………………………………………25

• Financial Manger, Accounting Manager……………………………………………..25
• Tentative Revenue, Cost and Net Profit……………………………………………....26
• Initial Cost……………………………………………………………………………..27
• Income Statement……………………………………………………………………..28
• Balance Sheet…………………………………………………………………………29
• Financial Ratio Analysis………………………………………………………………30

Future Planning………………………………………………………………………………31

Conclusion…………………………………………………………………………………….32

Appendix ……………………………………………………………………………………..33

Trade License…………………………………………………………………………………35