Business Goals

Companies need to define their objectives according to the business goals. They need to listen and learn from their customers to meet customer needs. Learning to understand the people they want to reach, they can develop a personal base on what they already know as well as the information they collect from social media (Dudley, 2009).

Due to the great potential of the rapid emergence of the new technology social media marketing have become a great way to spread the word about products and services and at the same time improve the public perception of products. One of the main goals of any company trying to promote its products in a social media market is to make sure they are on top of the changes in technology.

Successful companies have adjustable goals by understanding that while you set initial goals, when the "rubber hits the road" most companies find there is a need to adjust their objectives as they come to better understand the nature of social participation among their customers base (Dudley, 2009).

When companies use social media marketing, they have to make sure that the product they are promoting keeps a positive image because any negative review can destroy the opportunities to compete with other rival companies (Dudley, 2009).

Companies must secure customers by providing them excellent customer service, with lower prices than the competition and providing a product that performs better than the competition. A good website has the potential to sell products and promote the company' image.

To have an effective social media marketing the company needs to engage visitor's traffic to introduce them and get them familiar with the product the company is trying to promote (Dudley, 2009). When the company has captured the customer, it needs to keep an open dialog with customers and be aware of any suggestion or comments from its customers. It needs to