Bus 106 - Outdoor Equipment Ltd.

Executive Summary

This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders’ Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management. Recommendations discussed include: improving the average collection period for accounts receivable· improving/increasing inventory turnover· reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail i.e. monthly details not known results are based on past performances not present

This report provides an analysis and evaluation of the two companies VGL Ltd and Milbourn Manufacturers Ltd from a budgetary and behavioural perspective within the period of December 2014 to April 2015. The report contains cash inFows and outFows to calculate their respective estimated budgets within the time period. Other inFuences a±ecting the business performance have been provided for Milbourn Manufacturers Ltd, in the form of an environmental cost report to present costs of di±erent activities undertaken by the company to maintain a sustainable business structure, and strategies to minimize those costs. The budget estimation indicates that VGL Ltd will su±er from a cash shortage in the month of January, Milbourn Manufacturers Ltd will not su±er any cash shortages within the period of time. Both companies, however, have been provided with clear instructions to avoid or cover potential upcoming cash shortages. The result of the budget estimations shows positive numbers for both companies if the budgets and strategies given are followed correctly. All the budgets are estimated based upon future upcoming sales and payments, within the period mentioned earlier provided by the companies. A hundred percent accuracy is therefore impossible and the actual outcome might di±er from this report.

Table of Contents

Executive Summary        ii

Table of Contents        iii

1.        Introduction        1

1.1        Purpose        1

1.2        Scope        1

1.3        Limitations        1

2.        Nature and Scope of Investments        2

3.        Investment Opportunity One Budgets        2

3.1        Material Budget        2

3.2        Labour Budget        2

3.3        Cash Budget        2

3.4        Overview and Analysis of Budgets        2

3.5        Practical Issues Associated with the investment        2

4.        Investment Opportunity Two Ratio Analysis        2

5.        Comparison of investment Opportunities        2

References        3

Appendix 1        4

1. Introduction

1. Purpose

This report is authorised by David Fleischman, Course Coordinator, and Introduction to Marketing. The purpose of this report is to identify and discuss the marketing of a product within a specific category.  Analyse key marketing theory and concepts in order to provide two recommendations integrating corporate social responsibility and sustainability of the products marketing. Interpret the marketing mix theory, product, price, promotion and placement of a product.

1. Scope

This report was limited to a product in the form of a tangible good from five product categories. For the purpose of this report, it is inclusive to print advertisements only.

1. Limitations  

This detailed report focuses on the theories and concepts of marketing and how they can be further improve and products innovate aspect. Detailed information was compiled and discussed in connection with the key marketing concepts such as the marketing mix, target market, internal and external environment and specific background information about the product.  Specific recommendations were suggested to improve and further corporate social responsibility and sustainability of the Snicker’s marketing. Information was researched and sourced to cover key topics specific to the questions and relational to the thesis.

Target this to the Mark and Paul not the university

1. Nature and Scope of Investments

An investment can be defined as the intention of deriving future projected economic growth, through the act of capital expenditure into a project or business. The nature of an investment is anticipated to encompass risk and uncertainty for the speculation of generating a higher profit, in general terms “the higher the risk the higher the rate of return”. Investments involve a substantial volume of resources; time, money and individuals. Coherent research, analysis and judgments are necessary for the investment to be successful.