British Airways: A Strategy Change

Business and society both have direct and indirect impact on each other The society is group of people, according to the different priorities of every persons new small group of common thinking like eating, language, culture, religious activities comes to exists. Daily we have interaction with others for our daily needs like food, medical, transportation etc. Similarly in reverse some people from our society provide these things to us. In simple a demand and supply environment is created which is so called a business, means buy and sell. At beginning time of humans, trading among people was based on interchanging the things, but with respect to time the due to concept of money the way of trading changed. So in short with respect to time the business also taken new forms and now we have modern ways of business. More technically we can say that "Business is collection of commercially well oriented organizations that consists of different groups of society".

The relation between business and society can be discussed with respect to many aspects. But due to impact of them on each other following key issues are more significant:

Bridging impact of business on the development of socioeconomic cultures

Due to growing business trends, many factor played a significant impact on socioeconomic cultures. Also due to requirement of society the business adapted new trends, and to gain more profit business planner also make new tragedies to attract the society. Business is not only to provide the required, it is also to create requirement.

Business takes resources from society and provides offers like wages, services, taxes and much more. Same like the buying power of the customers or society which is named as economic culture is also important point for business. The success of business depends upon its functionality and efficiency. So business needs to be well organized according to social and economic culture.

On the other hand business also has much impact on social and economic culture of society. For example due to electronic media, advertisement different schemes business much changed the mind of people. For example when we see something on internet or multimedia advertisement it attracts us much so many time we buy things not according to need but according to will which is created by business advertisement. Thing is our requirement or not but we have pay to business company. So this can have both positive and negative impact on us.