Bmw - Public Relations Opportunity

Public Relations Opportunity

Public Relations or PR for short can help launch a new products sells and promotions or destroy it before a company can move it from the shelf. New companies and consumers tend to mistake Public Relations as advertising when in fact they are polar opposites. When a company advertises they pay to promote the products on TV, radio, or some type of media support. Public Relations, however the company may reap the benefits of the PR but not have to pay for it. Public Relations defined in the following ways: "A form of communication directed at gaining public understanding and acceptance" (Learnthat, 1998-2004). "A promotion intended to create goodwill for a person or institution" (Wordnet, 2010). With all this said a company that has a good Public Relations team or person has a good chance of its product reaching the targeted market.

When conducting Public Relations the company needs to understand the consumer need and show how the product will meet their needs compared to its competitors, by doing this the PR must give selling points that show why the Jabber 7 is the car that will meet his or her needs. Base on the statistical data obtain through our market research, BMW has picked the most opportunistic time to launch the Jabber 7. With the United States gas, crunch people are looking for better way to help protect the environment and save money in the process. BMW going green will not only produce a better running car not depended on harmful pollutants but will also create new jobs for thousand American to build these cars. With BMW's quality rating over the years consumer can expect a smoother riding vehicle that comes in the BMW 600 coupe style or the luxurious style of the BMW 545 providing up to 300 miles to a charge toping speeds of a hundred miles an hour. The biggest selling point for the Jabber 7 is BMW's unmatched maintenance plan that provides driver with updates and pre warring alerts that there is a problem before it happens and full replacement of the same car or one of greater value when their car is in for services. BMW is entering a market that has "30 companies ready to take over the road in the near future" (Morrison, 2008). This will give BMW Public Relations team the opportunity to show the Jabber 7 in comparison to the competition models.

The Public Relations market that rates the performance of cars comes out at the end of the year, by launching the Jabber 7 in early 2010. This will give Motor Trend Car of the Year and Car and Driver the opportunity to test drive, inspect, and conduct its own market research of the consumer market, before publishing its articles at the end of the year comparing the Jabber 7 statistic to its competitors. The proof will back up our advertizing and ones again prove that BMW is "The Ultimate Driving Machine" (BMW, 2010).

Budget Plan

According to Edwards (2008), He believes the generation we are in should be the one that wants to stop global warming. John Edwards wants this generation to use renewable fuel and stop the dependency on foreign oils. He also states that he wants this generation to find other alternatives in new energy. John Edwards also believes that Americans should patronize making this country better than war. -John Edwards (Help U.S. Automakers Modernize, para. 5).Since the new administration has come into office they are offering big stimulus money for making a better fuel efficient car, this is to cut the green house gases effect. Auto makers are encourage into taking the money to make a better car for their consumers. With this decision the plan is, by the year of 2025 the United States will import almost 8 million less barrels of oil daily. The administration wants to also produce up to 65 billion gallons of its own biofuels and ethanol a year. This will produce up to 25 percent of the United States electricity and produce more than 2 billion less tons of carbon dioxide gases a year. The next generation hopes to bring petroleum-free vehicles. The administration will provide $1 billion a year to the United States automobile makers who are willing to make cars, trucks, and suvs more energy safe. This will help BMW invest in engine efficiency, not to mention with the BMW Jabber 7 it could eventually become a plug-in hybrid. This money will help employment, as well as to build a better assembly line, and do the necessary research to help make innovations for the car.

Quantifiable Elements

Viral marketing is a key element into getting a product started. The customers who have already bought the Jabber 7 will mostly use this method into helping the BMW company sell the newly form car. Viral marketing is the technique of using word-of-mouth to create a buzz. A lot of consumers who buy products normally hear it by word-of-mouth and pulse kicks in from there. BMW short films played a major role in its marketing plan. BMW also relies on being socially responsible. It is important to them that for the luxury car to keep the reputation for being trustworthy and innovative. BMW also check its growth strategy annually by looking at its production levels and market share. It also does customer feedback and satisfaction through a customer relations program. Another way BMW use effective marketing tips is always doing continuous research and development. Surveys when the owner of the car takes it in to get a service done for it they are asked to do a survey on the service that was given to them. This will help the company become better at providing the service and build better customer service skills

Sales Promotion

"Promotion is communicating information between the seller and potential buyer or other in the channel to influence attitudes and behavior (Perreault, Cannon &ump; McCarthy 2009 page 368)." BMW needs to be able to sell its target customer the new electric vehicle. The new electric vehicles are available at any of BMW dealerships and the starting price is 35,000 dollars. The company plans to promote the new electric vehicle by using personal selling, publicity selling, and mass selling.

BMW personal sellers are made up by the dealers on all the BMW dealership lots all around the world. The dealers are the employees who are informing the public about the vehicles and taking the customers out for test drives. During the time that the dealer spend with the customer selling the vehicle the customer is getting emotional attach to the vehicle they been driving. BMW train their dealers on how to sell the vehicle to the customers wants and needs as well as selling the vehicle