Bmw Case

In 2000 there was very little to differentiate automobiles produced by many of the major companies which lead to reduce in completion price as theory said to be success you to know what do customers needs and how does the firm survive completion, so BMW think about how they to be competitor and as mention in the case study pursuing quality and appeal in design was putting pressure on companies' resources. So the identity was one of the most effective ways to be more competitive in an industry. BMW go through this way and biggest challenge come from brand name of Toyota and Benz as shown in exhibit 1 indicate to the performance of car brands. So it's clear here that Toyota producing Lusex as high brand name and Mercedes producing Bencz as high brand name. this which call in other hand product segmentation. In 2003 BMW group position overtaking Lexus in the US

In 2000 there was very little to differentiate automobiles produced by many of the major companies which lead to reduce in completion price as theory said to be success you to know what do customers needs and how does the firm survive completion, so BMW think about how they to be competitor and as mention in the case study pursuing quality and appeal in design was putting pressure on companies' resources. So the identity was one of the most effective ways to be more competitive in an industry. BMW go through this way and biggest challenge come from brand name of Toyota and Benz as shown in exhibit 1 indicate to the performance of car brands. So it's clear here that Toyota producing Lusex as high brand name and Mercedes producing Bencz as high brand name. this which call in other hand product segmentation. In 2003 BMW group position overtaking Lexus in the US

In 2000 there was very little to differentiate automobiles produced by many of the major companies which lead to reduce in completion price as theory said to be success you to know what do customers needs and how does the firm survive completion, so BMW think about how they to be competitor and as mention in the case study pursuing quality and appeal in design was putting pressure on companies' resources. So the identity was one of the most effective ways to be more competitive in an industry. BMW go through this way and biggest challenge come from brand name of Toyota and Benz as shown in exhibit 1 indicate to the performance of car brands. So it's clear here that Toyota producing Lusex as high brand name and Mercedes producing Bencz as high brand name. this which call in other hand product segmentation. In 2003 BMW group position overtaking Lexus in the US In 2000 there was very little to differentiate automobiles produced by many of the major companies which lead to reduce in completion price as theory said to be success you to know what do customers needs and how does the firm survive completion, so BMW think about how they to be competitor and as mention in the case