Blaire Water Purifiers India - Case Study

CASE ANALYSIS:

BLAIRE WATER PURIFIERS INDIA

Diolola, Marvin E.

Panisal, Jenice Krystel V.

Apuan, Jerome B.

Lindayag, Aera M.

Lagman, Jhoane Catherine D.

Arcega, Mark Angelo

Saringan, Mhel Jayson L.

MM42FC1

• EXECUTIVE SUMMARY

Founded by Eugene Blaire in 1975, Blair Company Inc.’s mission is to ensure equipment above quality standards that will cater to the needs of its target market in the aspects of water filtration and purification that would result to a clean and safe – to – drink water. To continually operate, our goals are set and aimed to enter international market in order to be known in both local and international levels and make a mark in the global competition.

Blaire Company Inc. is also trying to produce creative products to meet future discoveries of need in terms of water filtration and purification as part of their company’s geographic expansion. One of the company’s international market liaisons, Mr. Rahul Chatterjee, made two trips in India and made a fruitful survey in the Indian market and its’ competition for water filtration and purification devices, and investment issues by foreign markets in India. The result of the two surveys provided Chatterjee to evaluate the possibility of launching the company’s own “Delight” home purifier in the indian market, and measure its’ feasibility. After doing multiple researches and analysis made on the data gathered, Chatterjee expressed his recommendations on the appropriate strategy in entering the Indian market.

• BACKGROUND

• Vision

• To be the world’s most respected and valued water purification and filtration supplier.
• After 5 years, we foresee our company as the leading company in the market that provides the best equipment for water purification and filtration. We’re not just part of the consideration set of our customers but also included on their top – of – the – mind awareness.

• Mission

• To deliver safe, efficient, and reliable water services that meet the needs of its target market in terms of filtration and purification of water.
• Blair Company Inc. aims to continue the growth and success of the company by having a strong organizational values that guide our behaviors, plans, corporate actions and decisions.
• Solve the main problem of the market in the society.
• Satisfy the need for clean water by providing the best quality equipment for filtration and purification.

• Values

Blair Company Inc. Values provide a framework to guide our decisions and business dealings both internally and externally enable the organization achieves success. Our values are;

• Excellence - we continually deliver outstanding service and results to give what is best to the consumer.
• Teamwork - we value all individuals and recognize their contributions. We encouraged to collaborate with/ and compliment others to accomplished common goals.
• Safety - we are committed to the safety and the security of all our employees and customers in which we operate.
• Taking Responsibility - we believe that ideas provide new opportunities to solve problems in creative way.
• Integrity - we believe that to in order to be successful, it is essential to operate at the highest levels of honesty and trust.
• Sustainability – The company has a commitment to sustain best quality equipment, facilities and manpower to cater the need for clean water.
• Committed – The company is surely committed to its’ mission/ vision, and costumers.
• Fit – To be able to compete in the market that we are penetrating.
• Passionate – In order to provide the best quality service, we are obliged to find and hire the best, passionate workers that can cater to the objectives and goals of the company.
• Reliable – we will sustain the good and high quality standards of our product.
• Transparent – inform our customer of every pros and cons about our product.  How we operate our business. If there’s a possible problem, we will tell our valued customers.
• Accountable – to be trusted by our customers, we will take a full responsibility on every activities and operation we will do.
• Adaptable – we’ll always understand the market to meet and sustain their needs.
• Problem Solver – in building a good image, the company must know how to address problem in the market. Since neighborhoods cannot provide a right standard, we want to create a unique service, operation and selling proposition to meet their basic need.
• Innovation / Creativity – we will not stop thinking breakthrough product to resolve future needs.

• Our Customer

• We are obliged to give the best water quality in India in accordance with faithful and passionate workers and reliable facilities to surely cater to their needs that is, clean, safe – to – drink water.
• We target market from larger cities to reach soon the market from rural or smaller urban areas.

• Our Neighborhood

• We are to protect our neighbors from possible harmful hazards of the environment by contributing to projects that support a clean and safe environment.
• Our possible competitor would be the stable companies like Eureka Forbes, Singer and niche markets that offer the same product like what we will offer.

• ORGANIZATIONAL CHART

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1. TIME CONTEXT

    The problem appeared on the year 1997 after Chatterjee analyzed and studied the financial statement of the competitor in the year 1996.

1. VIEWPOINT

Rahul Chatterjee, is the appointed representative that is sent by the company to concentrate on the Indian market, to collect and study the Indian market. Chatterjee found that market for home water filtration and purification may face several conflicts where the market seems clearly to be a mature one. There are four or five noted established Indian competitors fighting for the market share. On the other hand, another viewed captures the market as fragmented one with no large competitor having a national presence perhaps 100 small regional manufacturers, each competing in just one of two of India’s 25 states. Where, this occurrence reflected early growth stages of market that supports Blair Company Inc. to stimulate tremendous growth of market.