Bestvalue Computers

Best Value Computers

BestValue is currently relying on relationship selling because they are focusing on keeping a long-term relationship with their customers. They believe in providing customer delight, giving their customer more than they expect. This is done to keep customers coming back because after that they are always going to expect more from your product. For BestValue to utilize service quality to high-quality service, they must be devoted to making their customer happy. This means if a customer have questions about your service you must explain as best as you can. Even if this means doing research to find the answer to their question, your goal is keeping your customer happy at all times. Make sure your employees are knowledgeable of the service and motivated to helping the customer under no circumstance are they to not know what they are there for, which is providing great customer service and make profits.

The BestValue reps is going to have make their product/service known because if they don't have any brand equity then no one in the New Orleans and Memphis area is going to do business with them if they know nothing about the product/service. Brand equity is the key to getting their product known at the time. They have to create value to their brand name for anyone to consider buying or even doing business with them. Let people know what they getting. Their product is going to represent their company until their brand equity increase (when people have knowledge of their product). The role of the BestValue reps is to exceed customer expectation, give them more than they expect. Making their customer loyal to them by bringing them back to buy more because they expectation is at their highest. Exceeding customer expectations to a surprising degree is a great way to gain customer loyalty (pg 13.) In order for BestValue to ensure their new customers in New Orleans and Memphis areas are delighted with their purchase is do a follow-up, service after a sale. Send them something asking how they like the product, is it to their liking, what more can I do to improve the product to your liking? Effective follow-up is one good way for salespeople to improve customer perceptions of service quality, customer satisfaction, and customer loyalty (pg 13.)

BestValue must take in to account that they are switching from just a product to a product and a service, and it is a lot when dealing with both. They have to realize that an addition to their current method of operation, which is providing high-quality products is going to make their work load harder than what it is already is because they would not only have to worry about high-quality products but also great customer service. Their customer loyalty and equity might go down when it comes to the service because the customers only know that they provide high-quality products; they don't know if your company is capable of providing